{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O33903"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O33903/"}},"images":null,"see_also":null},"record":{"systemNumber":"O33903","accessionNumber":"E.195-1999","objectType":"Print","titles":[],"summaryDescription":"Flexography is a printing process as either a lineblock or half-tone that uses rubber, plastic or photopolymers rather than metal. Being cheaper than metal to produce, the technique is often used to print designs on packaging.","physicalDescription":"Sainsbury's flour packaging.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"J. Sainsbury plc","id":"C1464"},"association":{"text":"commissioned by","id":"x28662"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"flexograph","id":"x43539"}],"materialsAndTechniques":"Flexograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Labels & packaging","id":"THES48927"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"GG","shelf":"157","box":"B"}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1992","earliest":"1992-01-01","latest":"1992-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by J. Sainsbury plc","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995. R.P. No. 95/758","historicalContext":"","briefDescription":"Flour packaging designed for Sainsbury's supermarket, flexograph; British, 1992.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"supermarkets","id":"AAT5246"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.195-1999"],"accessionNumberNum":"195","accessionNumberPrefix":"E","accessionYear":1999,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-22","recordCreationDate":"2000-03-15","availableToBook":false}}