{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O329479"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O329479/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018LC6083/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018LC6083/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018LC6083","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC6084","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC6086","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC6089","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC6090","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FV1600","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O329479","accessionNumber":"T.196-1997","objectType":"Coat","titles":[],"summaryDescription":"Mary Quant’s first boutique,  Bazaar, opened in London's  King's Road in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963,  she launched a lower-priced  ready-to-wear range called  'Ginger Group'. She also entered  into licensing agreements with  manufacturers to produce hosiery,  underwear, cosmetics and  accessories bearing her name.  Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant'  stockings or a lipstick. This enabled girls who could not  otherwise afford her clothing to  feel in touch with fashion, and made Mary Quant a household name and a  commercial success.\r\n\r\n\tHer contribution to British life was  marked by a retrospective  exhibition at the London Museum  in 1973. The exhibition included many of Quant's most  revolutionary garments, some  remade as facsimiles if original ones could not be found.","physicalDescription":"Coat made of astrakhan and beaver lamb fur.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"","id":""},"association":{"text":"","id":""},"note":""}],"artistMakerPeople":[],"materials":[{"text":"astrakhan","id":"x40469"},{"text":"beaver lamb fur","id":"x30564"}],"techniques":[],"materialsAndTechniques":"Astrakhan and beaver lamb fur","categories":[{"text":"Day wear","id":"THES49000"},{"text":"Fashion","id":"THES48957"},{"text":"Womenswear","id":"THES49044"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2018LC6083","2018LC6084","2018LC6086","2018LC6089","2018LC6090","2012FV1600"],"imageResolution":"low","galleryLocations":[{"current":{"text":"001","id":"THES300899"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Coat","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1964","earliest":"1964-01-01","latest":"1964-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mrs J. Wates","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Coat made of astrakhan and beaver lamb fur, designed by Mary Quant, London, ca. 1964","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"This fur coat design was featured in Tatler magazine, 13 January 1965\r\nPhotograph by Eugene Vernier, modelled by Linda Medlicott\r\n\r\n© Illustrated London News/Mary Evans Picture Library\r\nCourtesy of Tatler"}],"production":"Possibly made by Roat or S. London","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant Exhibition, 2019]\r\n\r\nCUTAWAY COAT\r\n1964\r\nWorn by Mrs J. Wates\r\n\r\nLike her dresses, Quant’s furs were intended for day or night. This example, modelled on a man’s traditional tailcoat, has masculine, plain buttons which contrast with the glossy rabbit fur. It was available at Debenham & Freebody for 220 guineas (about £4,000 today). Quant’s fur collaboration with the department store ended by 1967, as she focussed instead on designing for the mass market.\r\n\r\nPersian lamb and coney (rabbit), \r\nLabelled ‘Mary Quant London’\r\nMade in London, possibly by Roat or S. London\r\nGiven by Mrs J. Wates\r\nV&A: T.196-1997","date":{"text":"30/02/2020","earliest":"2020-02-29","latest":"2020-02-29"}}],"partNumbers":["T.196-1997"],"accessionNumberNum":"196","accessionNumberPrefix":"T","accessionYear":1997,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-22","recordCreationDate":"2009-06-24","availableToBook":true}}