{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O25225"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O25225/"}},"images":null,"see_also":null},"record":{"systemNumber":"O25225","accessionNumber":"E.580-1915","objectType":"Poster","titles":[{"title":"Your next Move and your best is on the Underground","type":""}],"summaryDescription":"","physicalDescription":"Poster for the Underground Electric Railways Co., depicting a green and black chess board on which are placed buildings of various types, in red, white and yellow. Several 'cottage style' bungalows are spilling of the edge of the board. Background buff with a black border.","artistMakerPerson":[{"name":{"text":"Taylor, Frederick","id":"A2410"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Johnson, Riddle and Co. Ltd.","id":"A7609"},"association":{"text":"printers","id":"AAT25732"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"lithographic ink","id":"AAT187750"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Posters","id":"THES252963"},{"text":"Advertising","id":"THES49001"},{"text":"Transport","id":"THES48881"},{"text":"Tourism & Travel","id":"THES250702"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"74","box":"35"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1914","earliest":"1914-01-01","latest":"1914-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Underground Electric Railways Co. of London, Ltd.","dimensions":[{"dimension":"Height","value":"102.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"64.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'Your next Move / and your best / is on to / UNDERGROUND / Houses to suit all classes'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"Issued by the Underground Electric Railways Co. of London, Ltd.","historicalContext":"It was one of the aims of the London Underground to persuade people to move outside London, thereby building up consumer demand for its transport systems. The Metropolitan Railway in particular was involved in the building of out-of-town housing estates, and schemes such as the new Garden Suburbs.\r\n\r\nDrawn in a style influenced by the Arts and Crafts movement, this poster by Fred Taylor - a watercolour painter and poster artist who worked extensively for London Transport - wittily uses the image of a chessboard to illustrate the theme of re-location, and the range of housing available to the suburban commuter. Spilling off the edge of the board are cosy cottage bungalows, reminiscent, as are the other buildings, of the illustrations in a book of fairy tales.\r\n\r\n[Margartet Timmers, 'British Design at Home', p.104]","briefDescription":"Fred Taylor. 'Your next Move and your best is on the Underground.' London, 1914","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum, Department of Engraving, Illustration and Design, Accessions 1915</u>, London: Printed under the Authority of His Majesty's Stationery Office, 1916."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"chess","id":"AAT216608"},{"text":"houses","id":"AAT5433"},{"text":"buildings","id":"AAT4792"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.580-1915"],"accessionNumberNum":"580","accessionNumberPrefix":"E","accessionYear":1915,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-11","recordCreationDate":"2000-02-15","availableToBook":false}}