{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O25185"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O25185/"}},"images":null,"see_also":null},"record":{"systemNumber":"O25185","accessionNumber":"E.1388-1963","objectType":"Poster","titles":[{"title":"Travel Underground between 10 and 4","type":"generic title"}],"summaryDescription":"","physicalDescription":"Poster depicting a street scene with shoppers (mainly women and children), a window display with fabrics, a bus and the old entrance to Knightsbridge tube station","artistMakerPerson":[{"name":{"text":"Budd, Herbert Ashwin","id":"A3114"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Vincent Brooks, Day & Son","id":"A3154"},"association":{"text":"printers","id":"AAT25732"},"note":""},{"name":{"text":"Underground Electric Railways Company of London Ltd","id":"A20609"},"association":{"text":"publisher","id":"AAT25574"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"ELISE","id":"THES48961"},{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Transport","id":"THES48881"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"63","box":"59"}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"1930","earliest":"1930-01-01","latest":"1930-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"102.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"size of sheet","note":""},{"dimension":"Width","value":"63.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"size of sheet","note":""}],"dimensionsNote":"Dimensions taken from: <u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"'\"And there is no place where economy / can be so well practised as in London: / more can be had here for the money / even by ladies, than anywhere else\" /  \"Boswell's Life of Johnson\" / Travel UNDERGROUND between 10 & 4'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"bottom","script":"","translation":"","transliteration":"","type":"","note":"Bottom."}],"objectHistory":"","historicalContext":"Advertising shopping facilities and sales was one of the methods the London Underground Railways used to encourage people to travel during off-peak times. This design by Herbert Budd (a painter of portraits and domestic life) enticingly depicts a bustling shopping scene, mainly peopled by women and children, and set outside the old entrance to Knightsbridge Underground Station (near Harrods). A toy vendor in the foreground, and a newspaper seller on the right add local colour. In the windows of the shopping arcade are displayed fabrics, some of which appear to be in the popular Art Deco style.\r\n\r\n[Margaret Timmers, 'British Design at Home', p.115]","briefDescription":"'Travel Underground between 10 and 4'.   Poster depicting a street scene with shoppers.  Colour lithograph designed by Herbert Ashwin Budd and issued by the Underground Electric Railways Co. of London, Ltd., 1930.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1963 </u>.  London: HMSO, 1964."},{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"shopping","id":"AAT247594"},{"text":"women","id":"AAT25943"},{"text":"children","id":"x31526"},{"text":"bus","id":"AAT212677"},{"text":"underground","id":"AAT8577"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1388-1963"],"accessionNumberNum":"1388","accessionNumberPrefix":"E","accessionYear":1963,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"7/F3"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-10-29","recordCreationDate":"2000-02-14","availableToBook":false}}