{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O242753"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O242753/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2008BV3340/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2008BV3340/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2008BV3340","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O242753","accessionNumber":"E.2758-2007","objectType":"Poster","titles":[{"title":"Harold Lloyd","type":"generic title"}],"summaryDescription":"This is the work of celebrated English poster artist Tom Eckersley (1914 - 1997). It was designed and printed in 1990 as part of a set of eight posters representing film stars of the 1920s and 1930s. This one depicts Harold Lloyd, while others included Laurel and Hardy, Marlene Dietrich, Greta Garbo, Joan Crawford, Buster Keaton, Groucho Marx and Charlie Chaplin. These posters are essentially tributes. He captures Harold Lloyd's iconic status in this poster by simply including a pair of trademark round spectacles and a boater hat, immediately conjuring his presence.  \r\n\r\nAll of Eckersley's posters demonstrate his ability to convey a simple, direct message through economical and effective design. His style is instantly recognisable - unlike other contemporary poster designers who introduced photography, airbrush, perspective and depth to their works, Eckersley favoured bold, flat areas of colour, reducing figures and objects to flat geometrical shapes. As he explains in his book 'Poster Design' (1954):\r\n\r\n\"The good designer can achieve far more with two colours than the poor one with twelve, since it is not the number of colours you use but the way in which you employ them which governs the result.\"\r\n\r\nHe was inspired by the striking, often abstract images by poster designers A.M. Cassandre and Edward Mcknight Kauffer.\r\n\r\nAfter graduating from Salford Art School, Eckersley moved to London in 1934 to become a freelance poster designer. He collaborated with Eric Lombers on a number of commissions for London Transport, Shell and the BBC.  During the Second World War, Eckersley worked independently for public service agencies including the Ministry of Information and the General Post Office. \r\n\r\nIn 1957 he became Head of the Design Department at the London College of Printing for twenty years. He then took early retirement in order to pursue his own work full-time. As well as producing the set of movie star posters, Eckersley also designed works for the World Wildlife Fund, the National Business Calendar, the Imperial War Museum, and posters advertising his own exhibitions. One of his most popular designs, a Concorde platform panel at Heathrow underground station, is also in the V&A collection. \r\n\r\nThroughout his career, Eckersley focused his attention on posters and is considered the last full-time English poster designer. This poster was bequeathed by Phillip Granville.","physicalDescription":"Boater hat and spectacles on a pale blue background.","artistMakerPerson":[{"name":{"text":"Eckersley, Tom","id":"A13292"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Colour offset lithograph.","categories":[{"text":"Prints","id":"THES48903"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2008BV3340"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MM","shelf":"1","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"designed and printed","id":"x37573"},"note":""}],"productionDates":[{"date":{"text":"1990","earliest":"1990-01-01","latest":"1990-12-31"},"association":{"text":"designed and printed","id":"x37573"},"note":""}],"associatedObjects":[],"creditLine":"Accepted by H M Government in lieu of Inheritance Tax and allocated to the Victoria and Albert Museum, 2007","dimensions":[{"dimension":"Height","value":"79","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"53.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"HAROLD LLOYD","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Main text in white. Bottom centre."},{"content":"Designed by Tom Eckersley Produced by MDC Prints Ltd","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Small text in blue, bottom right."},{"content":"ECKERSLEY 90","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Artist's signature, top left."}],"objectHistory":"Granville notes: '1 of set of 5 film stars of the '20s and '30s'.","historicalContext":"","briefDescription":"Tom Eckersley; 'Harold Lloyd' Britain; 1990","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"boaters","id":"AAT210718"},{"text":"glasses","id":"AAT183274"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.2758-2007"],"accessionNumberNum":"2758","accessionNumberPrefix":"E","accessionYear":2007,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-11","recordCreationDate":"2009-06-08","availableToBook":false}}