{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O237391"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O237391/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2011EW4916/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2011EW4916/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2011EW4916","copyright":"©Victoria and Albert Museum, London/Anne Rook","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O237391","accessionNumber":"E.374-2005","objectType":"Print","titles":[{"title":"Golden Delicious","type":""}],"summaryDescription":"Anne Rook produces art inspired by the food industry, consumerism and globalisation. Many of her works take food labels and packaging as a starting point. She gathers PLU (price look up) labels from supermarket shelves which provide a code to the retailer on the origin and price of fresh produce.  Rook reproduces them in their hundreds, by scanning and then cutting out by hand. She then pastes these together, in collages to suggest made-up supermarket dishes, or, in the case of apples, directly onto the surface of the fruit,. She then scans again to provide flat images which are boxed in the plastic containers used to present ready-meals.  Other works take the form of 'interventions' in traditional textile or wallpaper designs, where labels subtly replace fruit and flowers in the designs. Sometimes an actual tree will be transformed by a skin of label- printed cloth. These witty and decorative designs serve to remind us that food production and marketing is more to do with mass production and corporate profit and less to do with  taste, flavour and ecologically balanced agriculture.\r\n\r\nThese works were displayed in 'Flypitch' a series of displays in Brixton Market, South London in which every Saturday over a two month period in 2003 a different artist was commissioned to fill a market stall with work which related directly to issues of commerce - but which also carried deeper messages about the nature of  business, buying, selling and consuming.","physicalDescription":"Image of an apple, slightly blurred, with blurred red apple shapes (more like strawberries) surrounded by pale yellow and green sunbursts (also blurred) all over its surface and a stalk sticking out of the top.","artistMakerPerson":[{"name":{"text":"Rook, Anne","id":"A26345"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Colour inkjet print on blueprint paper","categories":[{"text":"Computer Art","id":"THES49037"},{"text":"Labels & packaging","id":"THES48927"},{"text":"Shopping","id":"THES48895"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2011EW4916"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLE","id":"THES49657"},"free":"","case":"MP","shelf":"82","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"UK","id":"x29336"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"2002","earliest":"2002-01-01","latest":"2002-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.375-2005","id":"O237584"},"association":"Version"},{"object":{"text":"E.376-2003","id":"O85669"},"association":""},{"object":{"text":"E.377-2003","id":"O85676"},"association":""}],"creditLine":"Given by Rosemary Miles","dimensions":[{"dimension":"Height","value":"18.9","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet, irregular","note":""},{"dimension":"Width","value":"15","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet, irregular","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Colour inkjet print by Anne Rook, entitled 'Golden Delicious'. 2002 [red and green, blurred pattern]","bibliographicReferences":[],"production":"one of a number of images made up from PLU (Price Look Up) labels on Golden Delicious Apples. The National Art Library has a boxed set of six.\n\nAttribution note: the boxed set 'The Book of Golden Delicious 4021 and 4020' in the NAL was produced in an edition of 100. This print is one of an unnumbered group of proofs.","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"apple","id":"x30082"},{"text":"supermarkets","id":"AAT5246"}],"contentConcepts":[{"text":"globalisation","id":"x44286"},{"text":"food industry (the)","id":"x44287"},{"text":"agri-business","id":"x44288"},{"text":"consumerism","id":"x35590"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.374-2005"],"accessionNumberNum":"374","accessionNumberPrefix":"E","accessionYear":2005,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-11","recordCreationDate":"2009-05-29","availableToBook":false}}