{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O233717"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O233717/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2012FJ1055/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2012FJ1055/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2012FJ1055","copyright":"©Victoria and Albert Museum, London/Lord John","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O233717","accessionNumber":"T.199-1984","objectType":"Coat","titles":[],"summaryDescription":"Brothers Warren and David Gold began retailing menswear through a stall in Petticoat Lane, London's oldest and most famous street market. They opened the first Lord John boutique in Carnaby Street in 1963. Carnaby Street was the heart of 'Swinging London' in the 1960s. Dozens of competing shops sold highly fashionable, relatively inexpensive clothes to a mixed clientele of actors, day-trippers, teenage Mods and trend-setting pop stars. \r\n\r\nThe Lord John venture was a success. The boutique soon developed into a lucrative chain. Warren Gold styled himself as a self-made rag-trade king: Rolls Royce, flashy jewellery, not to mention the series of high-profile court cases initiated by rival menswear retailer John Stephen. (The dispute was over the ownership of the name 'Lord John'.) \r\n\r\nFitted midi-length overcoats were a staple of the fashionable man's wardrobe from the late 1960s into the early 1970s. This wide-collared, ostentatiously-belted, wool coat draws on denim styling in its use of contrasting top stitching.","physicalDescription":"Man’s buff suede long overcoat with an Inverness style shoulder cape. The coat is full length with a waist-length detachable shoulder cape. Single-breasted, it fastens with four imitation horn buttons to just below the waist. There are two large patch pockets with flap-tops. \r\n\r\nThe cape is attached beneath the coat collar by three brass or yellow metal studs and button at the front above the waist by two buttons.\r\n\r\nAll the buttons are sewn with white linen thread to black stay-buttons on the inside.  The coat and cape are lined with black acrylic fabric. \r\n","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Lord John","id":"A17306"},"association":{"text":"retailer","id":"AAT25246"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"suede","id":"AAT193368"}],"techniques":[],"materialsAndTechniques":"Suede lined with acrylic fabric","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Men's clothes","id":"THES49043"},{"text":"Day wear","id":"THES49000"},{"text":"Leather","id":"THES49030"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[{"text":"Sixties","id":"x37905"}],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2012FJ1055"],"imageResolution":"low","galleryLocations":[{"current":{"text":"001","id":"THES301608"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Cape coat","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1968","earliest":"1963-01-01","latest":"1972-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Circumference","value":"42","unit":"in","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"chest","note":""},{"dimension":"Circumference","value":"107","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"chest","note":""},{"dimension":"Length","value":"44","unit":"in","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Length","value":"112","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Weight","value":"2.9","unit":"kg","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Maker's label sewn to the inside centre back of the neck"}],"objectHistory":"","historicalContext":"","briefDescription":"Suede Inverness overcoat with cape, retailed by Lord John, England, ca. 1968","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.199-1984"],"accessionNumberNum":"199","accessionNumberPrefix":"T","accessionYear":1984,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-11","recordCreationDate":"2009-05-20","availableToBook":true}}