{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O22984"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O22984/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AT5927/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AT5927/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AT5927","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2015HJ6532","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O22984","accessionNumber":"CIRC.464-1971","objectType":"Poster","titles":[{"title":"Liberty Fabrics","type":""}],"summaryDescription":"","physicalDescription":"'<i>Liberty Fabrics</i>'. Colour offset lithograph poster advertising fabrics made by Liberty & Co Ltd., London. The design shows a skein of different fabrics (corduroy, spotted silks and a pre-war floral pattern) draped around a letter 'L'. The letter 'L' and hemispheres at the top and bottom of the poster are white, against a grey background. Signed and dated '<i>ASHLEY 1949</i>'.","artistMakerPerson":[{"name":{"text":"Havinden, Ashley","id":"A3100"},"association":{"text":"designer","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"offset lithography","id":"AAT192900"}],"materialsAndTechniques":"Colour offset lithograph","categories":[{"text":"ELISE","id":"THES48961"},{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AT5927","2015HJ6532"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"67","box":"C"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"1949","earliest":"1949-01-01","latest":"1949-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"76.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"50.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Height","value":"75.9","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"50.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Second pair of dimensions taken from: <u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"'Liberty / Fabrics'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Text of design."},{"content":"'ASHLEY 1949'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"lower left","script":"","translation":"","transliteration":"","type":"Signature; date","note":"Signed and dated, lower-left cormer of design."}],"objectHistory":"","historicalContext":"Government restrictions and general shortages after the Second World War meant that even a major London fabric store like Liberty's was using standard fabrics in its advertisements: here corduroy, spotted silks and a pre-war floral pattern.\r\n\r\n[Julia Bigham, 'British Design at Home', p.136]","briefDescription":"'<i>Liberty Fabrics</i>'. Colour offset lithograph poster advertising fabrics made by Liberty & Co Ltd., London. The design shows a skein of different fabrics draped around a letter 'L'. Designed by Ashley Havinden. Great Britain. 1949.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"},{"reference":{"text":"","id":""},"details":"","free":"Taken from Departmental Circulation Register 1971"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"fabric","id":"AAT162391"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["CIRC.464-1971"],"accessionNumberNum":"464","accessionNumberPrefix":"CIRC","accessionYear":1971,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"18/B2"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-11","recordCreationDate":"2000-02-11","availableToBook":false}}