{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O222980"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O222980/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2013GT3131/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2013GT3131/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2013GT3131","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O222980","accessionNumber":"E.2197-1997","objectType":"Poster","titles":[],"summaryDescription":"Benetton has used ‘global issues’ in its posters  since the 1980s. It sees campaigns both as a means of advertising and as a focus for discussing the principal  social and political issues of our time. Through their universal impact, the campaigns win the attention of the  public and stand out from the general mass of media images. This makes for successful advertising. But their  publicity attracts both controversy and acclaim, the latter in the form of advertising prizes. ","physicalDescription":"","artistMakerPerson":[{"name":{"text":"Oliviero Toscani","id":"A7830"},"association":{"text":"Art Director","id":"x36254"},"note":""},{"name":{"text":"Toscani","id":"A7830"},"association":{"text":"Photographer","id":"x43821"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"colour offset lithography","id":"x34962"}],"materialsAndTechniques":"","categories":[{"text":"Posters","id":"THES252963"},{"text":"Fashion","id":"THES48957"},{"text":"Advertising","id":"THES49001"},{"text":"Prints","id":"THES48903"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2013GT3131"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"84","box":"C"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"","earliest":null,"latest":null},"association":{"text":"","id":""},"note":"autumn/winter 1990\r\n"}],"associatedObjects":[],"creditLine":"Given by Modus Publicity on Behalf of the Benetton Group","dimensions":[{"dimension":"Height","value":"29.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"42","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"One of a group of 56 posters donated by the Benetton Group, E.2155 to E.2210-1997","historicalContext":"","briefDescription":"Printer's proof 'Black and white women, Asian baby'. Advertising campaign poster for the Italian knitwear company Benetton.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"women","id":"AAT25943"},{"text":"infant","id":"AAT189561"}],"contentConcepts":[{"text":"race","id":"AAT256475"},{"text":"equality","id":"x37624"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Label for the exhibition: \"The Glamour of Italian Fashion 1945-2014\"\r\n\r\nADVERTISING POSTERS FOR BENETTON\r\nPhotographs by Oliviero Toscani, 1990–1\r\nThe collaboration between Luciano Benetton\r\nand his art director Oliviero Toscani changed advertising. Throughout the 1980s and 1990s, Toscani’s photographs for Benetton were alternately joyous, political and shocking. No Benetton garments appear in these three posters. They and other more controversial compositions secured international visibility for Benetton, even as they seemed to renounce advertising’s traditional aim\r\nof clear product representation.\r\nGIVEN BY MODUS PUBLICITY ON BEHALF OF THE BENETTON GROUP\r\nV&A: E.2159, 2197, 2199-1997","date":{"text":"05/04/2014-27/07/2014","earliest":"2014-04-05","latest":"2014-07-27"}}],"partNumbers":["E.2197-1997"],"accessionNumberNum":"2197","accessionNumberPrefix":"E","accessionYear":1997,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-09-09","recordCreationDate":"2009-04-08","availableToBook":false}}