{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O214220"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O214220/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BP9756/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BP9756/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BP9756","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O214220","accessionNumber":"E.183-1994","objectType":"Poster","titles":[{"title":"This Is Tomorrow","type":"series title"}],"summaryDescription":"","physicalDescription":"A poster advertising the exhibition 'This is Tomorrow' held at the Whitechapel Art Gallery in 1956. The poster depicts a capitalised letter 'I' printed in red with a smaller, lower case, letter 'i' printed in black over this.","artistMakerPerson":[{"name":{"text":"Theo Crosby","id":"A15685"},"association":{"text":"maker","id":"AAT251917"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithograph printed in red and black","categories":[{"text":"Posters","id":"THES252963"},{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BP9756"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB2F","shelf":"DR","box":"52"}],"partTypes":[[{"text":"poster","id":"AAT27221"}],[{"text":"print","id":"AAT41273"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1956","earliest":"1956-01-01","latest":"1956-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"76.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"50.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions taken from <u>Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994</u>","marksAndInscriptions":[],"objectHistory":"List of participants in 'This is Tomorrow' by their original groupings, 1956:\r\n\r\nGroup 1: Theo Crosby, William Turnbull, Germano Facetti, Edward Wright. Group 2: Richard Hamilton, John McHale, John Voelcker. Group 3: J.D.H. Catleugh, James Hull, Leslie Thornton. Group 4: Anthony Jackson, Sarah Jackson, Emilio Scanavino. Group 5: John Ernest, Anthony Hill, Denis Williams. Group 6: Eduardo Paolozzi, Alison and Peter Smithson, Nigel Henderson. Group 7: Victor Pasmore, Erno Goldfinger, Helen Phillips. Group 8 : James Stirling, Michael Pine, Richard Matthews. Group 9: Mary Martin, John Weeks, Kenneth Martin. Group 10: Robert Adams, Frank Newby, Peter Carter, Colin St.John Wilson. Group 11: Adrian Heath, John Weeks. Group 12: Lawrence Alloway, Geoffery Holroyd, Tony del Renzio.","historicalContext":"","briefDescription":"Poster by Theo Crosby, advertising the exhibition 'This Is Tomorrow' held at the Whitechapel Art Gallery in 1956, lithograph printed in black and red, Great Britain, 1956","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994</u>"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[{"text":"This is Tomorrow","id":"V244"}],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.183-1994"],"accessionNumberNum":"183","accessionNumberPrefix":"E","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-20","recordCreationDate":"2009-04-01","availableToBook":false}}