{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O205871"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O205871/"}},"images":null,"see_also":null},"record":{"systemNumber":"O205871","accessionNumber":"E.579-1998","objectType":"Poster","titles":[{"title":"...so this guy gives up smoking [...]","type":""}],"summaryDescription":"This poster was issued by the Ministry of Health to encourage people to stop smoking. Here the argument is supported by the idea that giving up will save money.","physicalDescription":"Cartoon-like image of a man smoking a cigarette with images of scattered coins, on white ground with red text.","artistMakerPerson":[{"name":{"text":"Mount, Reginald","id":"A7806"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Ministry of Health","id":"A25217"},"association":{"text":"issued by","id":"x36339"},"note":""},{"name":{"text":"H. M. Stationery Office","id":"A17254"},"association":{"text":"publisher","id":"x32600"},"note":""},{"name":{"text":"M. M. P. Ltd","id":"A24810"},"association":{"text":"printer","id":"AAT25732"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Colour offset lithograph","categories":[{"text":"Health","id":"THES48942"},{"text":"Transport","id":"THES48881"},{"text":"Christmas","id":"THES48977"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"GG","shelf":"60","box":"IV"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"UK","id":"x29336"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1965","earliest":"1965-01-01","latest":"1965-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Eileen Evans","dimensions":[{"dimension":"Height","value":"38","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"25.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"COI logo / Issued by the Minstry of Health / Printed for Her Majesty's Stationery Office by M.M.P. Ltd.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"REGINALD MOUNT","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Designer's name"}],"objectHistory":"","historicalContext":"","briefDescription":"(Edward) Reginald Mount (1906-1979)\r\n... So This Guy Gives Up Smoking... Anti-Smoking Poster, 1965\r\nCentral Office of Information Poster for the Ministry of Health","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.579-1998"],"accessionNumberNum":"579","accessionNumberPrefix":"E","accessionYear":1998,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-20","recordCreationDate":"2009-03-24","availableToBook":false}}