{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O193632"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O193632/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HH9785/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HH9785/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HH9785","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O193632","accessionNumber":"E.185-1991","objectType":"Poster","titles":[{"title":"FLE.I. Made sense of it yet?","type":"popular title"},{"title":"Poster, Billy Graham's LIFE Tour","type":"alternative title"}],"summaryDescription":"","physicalDescription":"Offset lithograph poster from a set of four, promoting the evangelist Billy Graham's LIFE tour in London between 14th of June to 1st of July 1989.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Foote cone","id":"A16585"},"association":{"text":"Designers","id":"AAT25190"},"note":"Taken from the departmental acquisitions register 1991"}],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"offset lithograph","id":"x39470"}],"materialsAndTechniques":"Offset lithograph poster","categories":[{"text":"Propaganda","id":"THES48902"},{"text":"Posters","id":"THES252963"},{"text":"Religion","id":"THES48900"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2014HH9785"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"66","box":"B"}],"partTypes":[[{"text":"posters","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"designed","id":"x29338"},"note":"Taken from the departmental acquisitions register 1991"}],"productionDates":[],"associatedObjects":[{"object":{"text":"E.184-1991","id":"O193631"},"association":"Series"},{"object":{"text":"E.185-1991","id":"O193632"},"association":"Series"},{"object":{"text":"E.186-1991","id":"O193633"},"association":"Series"},{"object":{"text":"E.187-1991","id":"O193634"},"association":"Series"},{"object":{"text":"E.1058-1990","id":"O189489"},"association":"Series"},{"object":{"text":"E.1059-1990","id":"O189490"},"association":"Series"},{"object":{"text":"E.1060-1990","id":"O189491"},"association":"Series"},{"object":{"text":"E.1061-1990","id":"O189492"},"association":"Series"},{"object":{"text":"E.1062-1990","id":"O189493"},"association":"Series"},{"object":{"text":"E.1063-1990","id":"O189494"},"association":"Series"}],"creditLine":"","dimensions":[{"dimension":"Height","value":"508","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Size of sheet","note":"Taken from the departmental acquisitions register 1991"},{"dimension":"Width","value":"339","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Size of sheet","note":"Taken from the departmental acquisitions register 1991"}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"The series represents a new foray by the British advertising industry into the field of religious propaganda. By the use of teasing anagrams of the word LIFE. (IE.LF; E.ILF; FLE.I; etc) produced in a sequence, Foote Cone & Belding Advertising Ltd. (FCB) sought to raise advance public awareness of Billy Graham's tour in an elliptical yet focused way.\r\nThe campaign had both professional and practical success: it won Campaign Magazine's campaign of the year award in 1989, and the Billy Graham tour itself attracted 378,000 people to the live events, with a further 817,000 watching at venues outside of London via satellite link-ups.\r\nWith this and other campaigns such as Saatchi & Saatchi's promotion of the Bible for the publisher Hodder & Soughton, a new era of hard-sell religious advertising may have been dawning in Britain.\r\n\r\nOther posters in the 'teaser' campaign are E.1058 to E.1063-1990, which can be found in the Prints, Drawings and Paintings Collection.","historicalContext":"","briefDescription":"One of four posters as part of the evangelist Billy Graham's LIFE tour in London, summer 1989.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Taken from the departmental acquisitions register 1991"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.185-1991"],"accessionNumberNum":"185","accessionNumberPrefix":"E","accessionYear":1991,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-11","recordCreationDate":"2009-03-02","availableToBook":false}}