{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O193182"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O193182/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2009CA2033/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2009CA2033/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2009CA2033","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O193182","accessionNumber":"E.174-1991","objectType":"Poster","titles":[{"title":"Tessék választani!","type":"popular title"},{"title":"Take your pick!","type":"alternative title"}],"summaryDescription":"This was one of the greatest hits among the posters produced during the period of democratic transition in Hungary. It is a typical example of the FIDESZ (Alliance of Young Democrats) electoral campaign in 1990, which was characterised by spontaneity and informality. Small district electoral offices worked independently from the party's headquarters and were open to ideas and help from outside the party. In this case the artist Sándor Kállay, a fan of FIDESZ, simply walked in with the two photographs featured on the poster and suggested the idea. \r\n\r\nThe first kiss between the Soviet and East German communist leaders Leonid Brezhnev and Erich Honecker is a symbol of the obsolete customs of a proverbially geriatric regime. The second kiss between a young man and woman suggests youth, a more open future and the freedom of the individual. \r\n\r\nAn important element of party's identity is the the graffitti-like lettering of the name FIDESZ (an Fiatal Demokraták Szövetsége/Alliance of Young Democrats). FIDESZ sounds like the Latin word 'fides' (trust) and the campaign played on this.","physicalDescription":"Poster presenting a choice between two different kisses. The top image shows the USSR’s Leonid Brezhnev and East Germany’s Erich Honecker kissing to represent the Communist choice, and below is an image of a young couple kissing designed to represent younger generations of Hungarians voting for democracy.","artistMakerPerson":[{"name":{"text":"Kállay, Sándor","id":"A24756"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Alliance of Young Democrats [FIDESZ]","id":"A24755"},"association":{"text":"issued by","id":"x36339"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"paper (fiber product)","id":"AAT14109"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Offset lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Politics","id":"THES48908"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2009CA2033"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB2A","shelf":"DR79","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"No","note":""}],"placesOfOrigin":[{"place":{"text":"Hungary","id":"x28910"},"association":{"text":"designed and printed","id":"x37573"},"note":""}],"productionDates":[{"date":{"text":"1990","earliest":"1990-01-01","latest":"1990-12-31"},"association":{"text":"designed and printed","id":"x37573"},"note":""}],"associatedObjects":[],"creditLine":"Given by Nigel Wade","dimensions":[{"dimension":"Height","value":"41.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"29.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster, 'Tessék választani!' (Take your pick!) promoting the Fidesz party in the 1990 Hungarian election. Hungary, 1990.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Brezhnev, Leonid","id":"N4661"},{"text":"Honecker, Erich","id":"N8149"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.174-1991"],"accessionNumberNum":"174","accessionNumberPrefix":"E","accessionYear":1991,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-29","recordCreationDate":"2009-02-27","availableToBook":false}}