{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O192419"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O192419/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HG5813/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HG5813/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HG5813","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AW2727","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O192419","accessionNumber":"E.3-1998","objectType":"Poster","titles":[{"title":"Blood Sweat & Gears","type":"generic title"}],"summaryDescription":"This poster advertises Channel 4's television coverage of the 'Tour de France'. Channel 4 was the only television company in the UK broadcasting this famous cycle race. The text of this poster 'Blood Sweat and Gears' puns on the well-known phrase 'blood, sweat and tears', a reference to extreme exertion. The advertisement was created by the agency BMP 4 who invested heavily in poster campaigns using a variety of poster formats.","physicalDescription":"Poster advertising Channel 4's coverage of the Tour de France cycle race. The imagery is photographic. The poster depicts a cyclist against a blurred background to suggest speed. The text 'Blood Sweat and Gears' is written across the cyclists shorts, t-shirt and helmet. The text 'Tour de France' is printed in red white and blue - the colours of the French national flag. The Channel 4 logo appears in the bottom right corner. The border echoes the colour and form of the Channel 4 logo.","artistMakerPerson":[{"name":{"text":"Clarke, Bettina","id":"A24648"},"association":{"text":"art director","id":"x36254"},"note":""},{"name":{"text":"Aldridge, Simon","id":"A24649"},"association":{"text":"copywriter","id":"x36039"},"note":""},{"name":{"text":"Myers, Peter","id":"A24644"},"association":{"text":"photographer","id":"x43821"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"BMP 4","id":"A24638"},"association":{"text":"advertising agency","id":"x36037"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Colour offset lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2014HG5813","2006AW2727"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"61","box":"D"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"designed and printed","id":"x37573"},"note":""}],"productionDates":[{"date":{"text":"1993","earliest":"1993-01-01","latest":"1993-12-31"},"association":{"text":"designed and printed","id":"x37573"},"note":""}],"associatedObjects":[],"creditLine":"Given by Cassius Matthias","dimensions":[{"dimension":"Height","value":"30.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"61","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"BMP4, Blood Sweat & Gears, 1993, Poster advertising launch of Channel 4's televising of the Tour de France.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"Tour de France","id":"V711"}],"associatedEvents":[],"contentOthers":[{"text":"bicycle","id":"AAT212636"},{"text":"helmets","id":"AAT36794"}],"contentConcepts":[{"text":"speed","id":"AAT56047"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.3-1998"],"accessionNumberNum":"3","accessionNumberPrefix":"E","accessionYear":1998,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-11","recordCreationDate":"2009-02-24","availableToBook":false}}