{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O191113"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O191113/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2009CA2054/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2009CA2054/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2009CA2054","copyright":"©Victoria and Albert Museum, London/Istvan Orosz","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O191113","accessionNumber":"E.2167-1990","objectType":"Poster","titles":[{"title":"Magyar Demokrata Fórum","type":"generic title"},{"title":"Pro-democracy Poster Collection","type":"named collection"}],"summaryDescription":"This poster was one of three designs made by István Orosz of his own accord and offered to the Hungarian Democratic Forum - the party that went on to win the first free elections in Hungary following the collapse of communism. The meaning of the image, depicting the change of the Hungarian coat of arms, was clear to everybody at the time without the need for a slogan.  A Soviet style coat of arms came into use in Hungary after 1949 and was partly modified in 1957. During the period of political transition in 1990 the issue was raised of reverting to a traditional Hungarian coat of arms with origins in the Middle Ages. There were two alternatives. The Hungarian Democratic Forum and other conservative parties favoured the so called ‘little coat of arms’ incorporating the Holy Crown of Hungary and symbolising continuity with 1000 years of the Hungarian state.  Liberals and Socialists would have chosen the ‘Kossuth coat of arms’ without the crown, making the 1848 revolution and war of independence their historical reference point. After the elections were won by the Hungarian Democratic Forum in July 1990 Parliament accepted the version with the crown. \r\n\r\nOrosz represents the coat of arms of the communist period as a crumbling grey relief, from behind which emerges the new, colourful coat of arms. The twist in this sober rendering of flat forms is the suggestion of motion: falling apart and emerging. The element of action and the hint of a sequence points to Orosz’s experience as a successful animator. \r\n\r\nOrosz avoids both the pathetic and the spectacular. His seemingly very simple artistic means are nevertheless highly effective. As political symbols, national coats of arms are never neutral signs. The formal graphic rendering of the two coats of arms could therefore become an emotionally imbued symbol for Hungarian voters in 1990.","physicalDescription":"Poster","artistMakerPerson":[{"name":{"text":"Orosz, Istvan","id":"A13040"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Hungarian Democratic Forum [MDF]","id":"A24759"},"association":{"text":"issued by","id":"x36339"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Colour offset lithograph printed on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Printed pages & sheets","id":"THES48904"},{"text":"Politics","id":"THES48908"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2009CA2054"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"78","box":"E"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Hungary","id":"x28910"},"association":{"text":"designed and printed","id":"x37573"},"note":""}],"productionDates":[{"date":{"text":"1990","earliest":"1990-01-01","latest":"1990-12-31"},"association":{"text":"designed and printed","id":"x37573"},"note":""}],"associatedObjects":[{"object":{"text":"E.139-1991","id":"O193586"},"association":""}],"creditLine":"","dimensions":[{"dimension":"Height","value":"67.9","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"48","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Magyar Demokrata Fórum","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Hungarian Democratic Forum","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Poster, 'Magyar Demokrata Fórum' (Hungarian Democratic Forum); Hungary, 1990","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.2167-1990"],"accessionNumberNum":"2167","accessionNumberPrefix":"E","accessionYear":1990,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-11","recordCreationDate":"2009-02-23","availableToBook":false}}