{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O190824"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O190824/"}},"images":null,"see_also":null},"record":{"systemNumber":"O190824","accessionNumber":"E.1877-1990","objectType":"Record Sleeve","titles":[],"summaryDescription":"","physicalDescription":"Record bag for a <i>Salon Decca</i> ten-inch 78 rpm record. Machine photogravure print design promoting <i>A Gramophone you cannot hear - you only hear the Music</i>. The reverse of the bag has copy promoting Radio Paris together with some 40 solo artists and groups on Decca.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Decca Records","id":"A28104"},"association":{"text":"issuer","id":"x30790"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"photogravure","id":"AAT53207"}],"materialsAndTechniques":"Machine photogravure print","categories":[{"text":"Labels & packaging","id":"THES48927"},{"text":"Advertising","id":"THES49001"},{"text":"Music","id":"THES253065"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"TS","shelf":"45","box":""}],"partTypes":[[{"text":"record sleeve","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"1929-ca.1934","earliest":"1929-01-01","latest":"1938-12-31"},"association":{"text":"issued","id":"x45592"},"note":""}],"associatedObjects":[],"creditLine":"Given by Susan Lambert","dimensions":[{"dimension":"Height","value":"10","unit":"in","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"approx","note":""},{"dimension":"Width","value":"10","unit":"in","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"approx","note":""}],"dimensionsNote":"Dimensions taken from: Edge, Kevin. <u>The Art of Selling Songs : Graphics for the Music Business, 1690-1990</u>. London : Futures Publications, 1991.","marksAndInscriptions":[{"content":"Lettered with issuer's name and copy promoting Decca gramaphones, Radio Paris and some 40 solo artists and groups on Decca.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"In the first decades of the twentieth century, the survival of the record industry depended on the mass-purchase of radios and more especially record players and it was therefore common to see them being promoted on bags in this way.","briefDescription":"Record bag for a 'Salon Decca' ten-inch 78 rpm record. Machine photogravure print design, promoting a gramophone, Radio Paris and some 40 solo artists and groups on Decca. Designed and issued by Decca Records. Great Britain. 1929-ca.1934.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Edge, Kevin. <u>The Art of Selling Songs : Graphics for the Music Business, 1690-1990</u>. London : Futures Publications, 1991. p.108 (illus)"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"gramophone","id":"AAT28643"},{"text":"radio","id":"AAT249989"}],"contentConcepts":[{"text":"music","id":"x35606"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1877-1990"],"accessionNumberNum":"1877","accessionNumberPrefix":"E","accessionYear":1990,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2009-02-23","availableToBook":false}}