{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O190062"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O190062/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HG8281/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HG8281/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HG8281","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2008BV2891","copyright":"©Victoria and Albert Museum, London/Conservative Party Archive","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O190062","accessionNumber":"E.13-1998","objectType":"Poster","titles":[{"title":"Labour's Position on Europe","type":"generic title"}],"summaryDescription":"Britain's relationship to Europe was high on the political agenda in the lead-up to the 1997 British General Election.  This Conservative Party poster attacks the Labour Party's policies on closer ties with Europe. The poster shows Tony Blair, who was leader of the Labour Party at the time, sitting on the knee of the German Chancellor Helmut Kohl. Tony Blair is depicted on a much smaller scale than Helmut Kohl. The image suggests that Tony Blair is not a politician of stature. It hints that, if he is elected, he will become the pet of European leaders, allowing Europe to dominate Britain. \r\n\r\nThe poster is an example of the 'attack advertising' which characterised the 1997 election campaigns. Both the Conservatives and Labour were criticised for negative campaigning.","physicalDescription":"Conservative Party election poster printed in black featuring a composite photographic image of Tony Blair sitting on the knee of Helmut Kohl. Tony Blair is represented as much smaller in  scale than Helmut Kohl. Both men are wearing suits and grinning.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"The Conservative Party","id":"C2072"},"association":{"text":"published by","id":"x28702"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"offset lithography","id":"AAT192900"}],"materialsAndTechniques":"Offset lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2014HG8281","2008BV2891"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"62","box":"A"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"designed and printed","id":"x37573"},"note":""}],"productionDates":[{"date":{"text":"1996-1997","earliest":"1996-01-01","latest":"1997-12-31"},"association":{"text":"designed and printed","id":"x37573"},"note":""}],"associatedObjects":[],"creditLine":"Given by The Conservative Party","dimensions":[{"dimension":"Height","value":"61","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"39","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Conservative Party poster for the 1996/7 election campaign: 'Labour's Position on Europe'.","bibliographicReferences":[],"production":"Conservative Party election poster for the British General Election of 1997","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Blair, Tony","id":"N3739"},{"text":"Kohl, Helmut","id":"N3975"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"Patriotism","id":"AAT55531"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.13-1998"],"accessionNumberNum":"13","accessionNumberPrefix":"E","accessionYear":1998,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-20","recordCreationDate":"2009-02-18","availableToBook":false}}