{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O188309"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O188309/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HG5486/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HG5486/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HG5486","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O188309","accessionNumber":"E.584-1998","objectType":"Poster","titles":[{"title":"Only a poster should be out on the streets 24 hours a day","type":"generic title"}],"summaryDescription":"This poster was awarded top prize in the 'Outdoor' category at the Eurobest 1997 Advertising Awards. The Agency which created it, WCRS, had been working with Centrepoint, an organisation to help young homeless people, for over four years on a charitable basis.\r\n\r\nThe virtually <i>trompe l'oeil</i> design of biro'd writing on the side of a cardboard box, the characteristic shelter for many homeless people, is stunningly effective in its directness and simplicity.","physicalDescription":"Poster bearing text that imitates a child's inked scrawl on a cardboard box, 'Only a poster should be out on the streets 24 hours a day'.","artistMakerPerson":[{"name":{"text":"Stark, Kevin","id":"A24574"},"association":{"text":"Art director","id":"x36254"},"note":""},{"name":{"text":"Kidney, Nick","id":"A24575"},"association":{"text":"Copywriter","id":"x36039"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"WCRS","id":"A24576"},"association":{"text":"advertising agency","id":"x36037"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"printing","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2014HG5486"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"60","box":"E"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"UK","id":"x29336"},"association":{"text":"Designed and printed","id":"x37573"},"note":""}],"productionDates":[{"date":{"text":"1997","earliest":"1997-01-01","latest":"1997-12-31"},"association":{"text":"Designed and printed","id":"x37573"},"note":""}],"associatedObjects":[],"creditLine":"Given by WCRS Limited","dimensions":[{"dimension":"Width","value":"40.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Height","value":"60","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Only a poster should be out on the streets 24 hours a day","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Main text"},{"content":"Centrepoint\r\nHousing young people at risk","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"lower left"},{"content":"Donation line\r\n0800 232320","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"lower right"}],"objectHistory":"","historicalContext":"","briefDescription":"Kevin Stark ( Art Director) Nick Kidney (copywriter) for WCRS ( Advertising Agency). Only a poster should be out on the streets 24 hours a day. Poster issued on behalf of Centrepoint, the charity for young homeless people. 1997","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"social issues","id":"AAT55286"},{"text":"poverty","id":"AAT55307"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.584-1998"],"accessionNumberNum":"584","accessionNumberPrefix":"E","accessionYear":1998,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-20","recordCreationDate":"2009-02-18","availableToBook":false}}