{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O188086"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O188086/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2008BR9962/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2008BR9962/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2008BR9962","copyright":"©Victoria and Albert Museum, London/Li Lihong","sensitiveImage":false},{"assetRef":"2007BR4160","copyright":"©Victoria and Albert Museum, London/Li Lihong","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O188086","accessionNumber":"FE.430-2007","objectType":"Form","titles":[{"title":"McDonald's #1","type":"assigned by artist"}],"summaryDescription":"This ceramic work entitled 'McDonald's # 1' was acquired from Shanghai based Chinese artist and designer Li Lihong. This is one of a  series of works which take the form of McDonald's famous 'golden arches' logo; one of the most recognised brand emblems in the world and an acknowledged symbol of globalised consumer culture. Li juxtaposes this iconic form with traditional Chinese ceramic decorative motifs and techniques. Through this combination of themes, styles and formats, from different cultural epochs and traditions Li opens up a dialogue about the ways in which traditional culture interacts with modern life and an increasingly globalised culture.","physicalDescription":"Underglaze blue decorated porcelain letter 'M' in the style of McDonald's iconic 'Golden Arches' logo. Surface of design of dragons and clouds.","artistMakerPerson":[{"name":{"text":"Li, Lihong","id":"A25442"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"cobalt","id":"AAT221155"},{"text":"moulding","id":"AAT15153"},{"text":"porcelain","id":"AAT10662"}],"techniques":[{"text":"moulding","id":"AAT53134"},{"text":"glazing","id":"AAT53914"},{"text":"firing","id":"AAT53887"}],"materialsAndTechniques":"Porcelain, hand built, painted with underglaze cobalt blue, glazed, fired","categories":[{"text":"Ceramics","id":"THES48982"},{"text":"Porcelain","id":"THES48907"}],"styles":[{"text":"contemporary","id":"x31258"}],"collectionCode":{"text":"EAS","id":"THES48596"},"images":["2008BR9962","2007BR4160"],"imageResolution":"low","galleryLocations":[{"current":{"text":"146","id":"THES49092"},"free":"","case":"CA5","shelf":"","box":""}],"partTypes":[[{"text":"form","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Jingdezhen","id":"x32230"},"association":{"text":"made","id":"x28654"},"note":""},{"place":{"text":"Shanghai","id":"x29883"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"2007","earliest":"2007-01-01","latest":"2007-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"37","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"46","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"13","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Cer, China, 21st century, blue and white","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"page 78 in V&A Magazine, issue no.16, summer 2008"}],"production":"","productionType":{"text":"Limited edition","id":"THES48862"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"Dragon","id":"x30096"},{"text":"clouds","id":"x30091"},{"text":"Letter 'M'","id":"x44048"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["FE.430-2007"],"accessionNumberNum":"430","accessionNumberPrefix":"FE","accessionYear":2007,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-11-21","recordCreationDate":"2009-02-17","availableToBook":false}}