{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1808242"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1808242/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2026PP7691/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2026PP7691/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2026PP7691","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1808242/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1808242","accessionNumber":"E.338-2026","objectType":"Poster","titles":[{"title":"A Pleasing Tone- Always!","type":"assigned by artist"}],"summaryDescription":"","physicalDescription":"Colour lithograph poster on paper depicting an illustration of a smiling telephone operator with blonde hair. Issued by the GPO as an internal communication for staff.","artistMakerPerson":[{"name":{"text":"Huveneers, Pieter","id":"A37432"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"General Post Office","id":"A13086"},"association":{"text":"commissioned by","id":"x28662"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithography","categories":[{"text":"Posters","id":"THES252963"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2026PP7691"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB2E","shelf":"DR","box":"77"}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1957","earliest":"1957-01-01","latest":"1957-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Tanis Wilson","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Colour lithograph poster designed by Pieter Huveneers, 'A Pleasing Tone- Always!', promoting clarity on the telephone. Britain, 1957.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.338-2026"],"accessionNumberNum":"338","accessionNumberPrefix":"E","accessionYear":2026,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-05-15","recordCreationDate":"2025-08-28","availableToBook":false}}