{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O180013"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O180013/"}},"images":null,"see_also":null},"record":{"systemNumber":"O180013","accessionNumber":"E.759-1994","objectType":"Print","titles":[],"summaryDescription":"Artist Jonathan Mercer (born 1958) designed the illustrations for this Beefeater menu, commissioned by Nicola Lloyd of Crabtree Hall. The restaurant wanted to change its style of menu from a standard photographic design to an illustrated menu which converyed the notion of good traditional English food but in a colourful and lively way. The menu was designed so that the cover and special menu could be changed each season. Mercer therefore provided a series of wood engravings wittily illustrating the names of the dishes. For an example of Mercer's original artwork see E.752-1994.","physicalDescription":"Beefeater restaurant menu.","artistMakerPerson":[{"name":{"text":"Mercer, Jonathan","id":"A16121"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Crabtree Hall","id":"A23871"},"association":{"text":"designed by","id":"x40048"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"colour offset lithography","id":"x34962"}],"materialsAndTechniques":"Colour offset lithograph from wood engraving on paper","categories":[{"text":"Eating","id":"THES48963"},{"text":"Prints","id":"THES48903"},{"text":"Illustration","id":"THES48938"},{"text":"Images Online","id":"THES48937"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"none","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"GG","shelf":"68","box":"BIII"}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1991-3","earliest":"1991-01-01","latest":"1993-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Crabtree Hall","dimensions":[{"dimension":"Height","value":"43","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"25","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.","historicalContext":"","briefDescription":"Beefeater restaurant menu, colour offset lithography from a wood engraving by Jonathan Mercer, designed by Crabtree Hall; British, 1991-3.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"menus","id":"AAT27191"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Draft?] The restaurant wanted to change its style of menu from a standard photographic design to an illustrated menu which converyed a notion of good traditional English food but in a colourful lively way. The menu was designed so that the cover and special menu could be changed each season. Jonathan Mercer therefore provided a series of wood engravings wittily illustrating the names of the dishes. E.760-1994 also includes scraperboard illustration by Caroline Church.","date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"}}],"partNumbers":["E.759-1994"],"accessionNumberNum":"759","accessionNumberPrefix":"E","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-05-02","recordCreationDate":"2008-12-17","availableToBook":false}}