{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O179900"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O179900/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AE7837/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AE7837/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AE7837","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O179900/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O179900","accessionNumber":"B.105:1 to 3-2004","objectType":"Drawing toy","titles":[{"title":"Etch-a-sketch Magic Screen","type":"manufacturer's title"}],"summaryDescription":"Etch-a-Sketch was originally invented by a garage mechanic in Paris who called it \"L'Ecran Magique\" (the Magic Screen). It had the great advantage of being a drawing toy which did not need loose parts or batteries. He took it to the International Toy Fair in Nuremberg in 1959. At first it aroused little interest, but eventually The Ohio Art Company decided to take a chance and started to manufacture it. Originally made by hand, mass manufacture began in July 1960. The knobs were originally brass and later became plastic.","physicalDescription":"The Etch-a-Sketch is a red plastic shallow box, the top has a silver screen with the words 'Magic Etch-a-Sketch Screen' written across the top and two white dials. The one in the bottom left reads 'vertical dial' and the bottom right reads 'horizontal dial.'\n\nPrinted card box. The lid has an image of a boy and girl playing with an Etch-a-Sketch. The words 'Etch-a-Sketch' are printed across the top in large letters. In the bottom-left corner are diagrams of how the product works. The box base has a tray which the plastic device fits into.  Around the edge are ideas of what can be drawn using the product. The overall colour of the box is brown.\n\nA4 sheet of instructions in six different languages.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Ohio Art Company","id":"A24058"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"plastic","id":"AAT14570"},{"text":"paper","id":"AAT14109"}],"techniques":[{"text":"injection moulding","id":"AAT54070"},{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Plastic, printed card and paper","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Product design","id":"THES49025"},{"text":"Drawings","id":"THES48966"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2006AE7837"],"imageResolution":"high","galleryLocations":[{"current":{"text":"CA002","id":"THES388339"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"005","id":"THES343401"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"005","id":"THES343401"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"drawing instruments","id":"AAT123627"}],[{"text":"boxes (containers)","id":"AAT45643"}],[{"text":"instructions","id":"AAT27042"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"productionDates":[{"date":{"text":"1970 to 1979","earliest":"1970-01-01","latest":"1979-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"Given by Halina Pasierbska","dimensions":[{"dimension":"Height","value":"205","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Etch-a-Sketch","note":""},{"dimension":"Width","value":"245","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Etch-a-Sketch","note":""},{"dimension":"Depth","value":"50","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Etch-a-Sketch","note":""},{"dimension":"Height","value":"305","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Box","note":""},{"dimension":"Width","value":"410","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Box","note":""},{"dimension":"Depth","value":"50","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Box","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'Etch-a-Sketch / The magic screen that's fun for all the family'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Boxed Etch-a-Sketch drawing device made in Great Britain for the American company Ohio Art Company in the 1970s.","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.105:1-2004","B.105:2-2004","B.105:3-2004"],"accessionNumberNum":"105","accessionNumberPrefix":"B","accessionYear":2004,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-02","recordCreationDate":"2008-12-17","availableToBook":false}}