{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1767719"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1767719/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2024NR8904/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2024NR8904/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2024NR8904","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1767719/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1767719","accessionNumber":"E.1417-2023","objectType":"Poster","titles":[{"title":"Flux New Music Festival 1998","type":"generic title"}],"summaryDescription":"","physicalDescription":"Lithograph colour poster with all the acts for the 1998 edition of the Flux New Music Festival in Edinburgh, 1998, performing at the Queen's Hall and Jaffa Cake.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"8vo","id":"AUTH395552"},"association":{"text":"designers","id":"AAT25190"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"","categories":[{"text":"Posters","id":"THES252963"},{"text":"Music","id":"THES253065"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2024NR8904"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLE","id":"THES49657"},"free":"","case":"DR","shelf":"65","box":""}],"partTypes":[],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1998","earliest":"1998-01-01","latest":"1998-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by 8vo (Mark Holt/Hamish Muir)","dimensions":[{"dimension":"Height","value":"152.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"101.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Lithograph poster by 8vo (Mark Holt/Hamish Muir) for the Flux New Music Festival.  USP Arts London, 1998.\r\n","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"The following text and bibliographic references were provided by designer Mark Holt:\r\n\r\n'Like many of their contemporaries, 8vo (1984-2001) were working during a period of considerable change within the design industry - the transition from analogue to digital. Their work was a reaction to the prissiness of British design at that time; centred typography, image-led graphics, linguistic puns, and the pursuit of ‘idea-led’ design (often gimmick-driven design), products of Britain’s island mentality. 8vo took a more international stance building on European traditions. The practice’s core belief was that typography, the key building block of printed communication, could be the core component of a graphic solution (unsupported by illustration as was then the trend). Between 1986-92, alongside commercial projects, 8vo designed, edited and self-published their much heralded 8 issue typography journal ‘octavo’. The practice secured an international reputation and remain highly influential to this day.'\r\n\r\n\r\nFurther reading:\r\n\r\n‘8vo. On the outside’ Lars Müller Publishers, 2005, isbn 3-03778-019-3\r\n\r\n‘Octavo Redux 1:1, A Record of Octavo, Journal of Typography 1986-1992’, Unit Editions, 2017, isbn 978-0-9956664-5-0"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1417-2023"],"accessionNumberNum":"1417","accessionNumberPrefix":"E","accessionYear":2023,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-28","recordCreationDate":"2023-10-19","availableToBook":false}}