{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O175594"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O175594/"}},"images":null,"see_also":null},"record":{"systemNumber":"O175594","accessionNumber":"E.756-1994","objectType":"Print","titles":[],"summaryDescription":"This wood engraved design for an advertisement for herbal remedies, by artist Jonathan Mercer (born 1958), was conceived around the theme of a gothic story evoked by the sinister illustrations and copy based on local folklore. This is a proof for E.755-1994. For other adverts in the same series see E.753-1994 to E.754-1994.","physicalDescription":"A black and white wood engraved artwork for press advertisement for Heath & Heather herbal remedies, published in the Guardian, July 1990. The engraving depicts a stylised scene that illustrates a woman planting a sapling whilst a large and sinister tree behind her reaches out its branches, like claws, to grab her. This is a proof for E.755-1994. For other adverts in the same series see E.753-1994 to E.754-1994.","artistMakerPerson":[{"name":{"text":"Mercer, Jonathan","id":"A16121"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Howell Henry Chaldecott Lury","id":"C1991"},"association":{"text":"commissioned by","id":"x28662"},"note":""},{"name":{"text":"Guardian","id":"A23809"},"association":{"text":"published by","id":"x28702"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"wood engraving","id":"AAT53303"}],"materialsAndTechniques":"Wood engraving on paper","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Prints","id":"THES48903"},{"text":"Images Online","id":"THES48937"},{"text":"Illustration","id":"THES48938"},{"text":"Folk Art","id":"THES49003"},{"text":"Health","id":"THES48942"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"none","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"EW","shelf":"147","box":"C"}],"partTypes":[[{"text":"print","id":"AAT41273"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1990","earliest":"1990-01-01","latest":"1990-12-31"},"association":{"text":"made","id":"x28654"},"note":""},{"date":{"text":"July 1990","earliest":"1990-07-01","latest":"1990-07-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[{"object":{"text":"E.755-1994","id":"O175593"},"association":"Reproduction"}],"creditLine":"","dimensions":[{"dimension":"Height","value":"10.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"irregular, sheet","note":""},{"dimension":"Width","value":"15","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"irregular, sheet","note":""},{"dimension":"Height","value":"6.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"image","note":""},{"dimension":"Width","value":"12.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"image","note":""}],"dimensionsNote":"Dimensions taken from <u>Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994</u>","marksAndInscriptions":[],"objectHistory":"Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.","historicalContext":"","briefDescription":"Wood engraved proof, artwork for press advertisement for Heath & Heather herbal remedies, Water Relief Tablets, published in the Guardian, July 1990, colour relief block printing on newsprint from wood engraving designed by Jonathan Mercer, British, 1990","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994"}],"production":"","productionType":{"text":"Artist's proof","id":"THES48869"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"trees","id":"AAT132410"},{"text":"woman","id":"AAT25943"},{"text":"clouds","id":"x30091"},{"text":"folklore","id":"AAT55920"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Draft?] These advertisements were conceived around the theme of a gothic story evoked by the sinister illustrations and copy based on local folklore.","date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"}}],"partNumbers":["E.756-1994"],"accessionNumberNum":"756","accessionNumberPrefix":"E","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-11-25","availableToBook":false}}