{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O175576"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O175576/"}},"images":null,"see_also":null},"record":{"systemNumber":"O175576","accessionNumber":"E.766-1994","objectType":"Print","titles":[{"title":"Natural Unprocessed Bran","type":"generic title"}],"summaryDescription":"The reasons given by the design partnership Minale Tattersfield for choosing wood engraving to illustrate this health food packaging were that it was seen to emphasize natural goodness of these health foolds and that it reproduced well on a wide range of packaging materials. This was artist Andrew Davidson's (born 1958) first commercial commission. E.761-1994 to E.766-1994 are from the same commission.","physicalDescription":"Hexograph of a wood engraving for packaging for 'Natural Unprocessed Bran' from the Boots health food range 'Second Nature'. E.761-1994 to E.766-1994 are from the same commission.","artistMakerPerson":[{"name":{"text":"Davidson, Andrew","id":"A13243"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Minale Tattersfield","id":"A13177"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"plastic melinex","id":"x43362"}],"techniques":[{"text":"hexograph","id":"x43363"}],"materialsAndTechniques":"Hexograph from a wood engraving on plastic melinex","categories":[{"text":"Labels & packaging","id":"THES48927"},{"text":"Prints","id":"THES48903"},{"text":"Images Online","id":"THES48937"},{"text":"Illustration","id":"THES48938"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"GG","shelf":"157","box":"B"}],"partTypes":[[{"text":"print","id":"AAT41273"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1982-1983","earliest":"1982-01-01","latest":"1983-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"31.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"box size","note":""},{"dimension":"Width","value":"19.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"box size","note":""},{"dimension":"Depth","value":"4.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"box size","note":""}],"dimensionsNote":"Dimensions taken from <u>Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994</u>","marksAndInscriptions":[],"objectHistory":"Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.","historicalContext":"","briefDescription":"Hexograph, packaging for Boots Second Nature Range, Natural Unprocessed Bran, designed by Minale Tattersfield from wood engavings by Andrew Davidson, British, 1982-1983","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994</u>"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"wheat","id":"x34721"},{"text":"storefront","id":"AAT2533"},{"text":"harvesting","id":"x43364"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"<b>Andrew DAVIDSON (born 1958)</b>\n\nPackaging for Boots <i>Second Nature</i> range. 1982-3\nDesigned by Minale Tattersfield\nColour offset lithograph and flexograph of a wood engraving\nGiven by Minale Tattersfield\nE.765, 766-1994\n\nThis was Andrew Davidson's first commercial commission. For this\nrange of natural foods, wood engraving was chosen to emphasise\nnatural goodness. It also reproduced well, printing clearly on plastic\nmelinex films as well as on cardboard, paper bags for flour, and\nother materials. ","date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"}}],"partNumbers":["E.766-1994"],"accessionNumberNum":"766","accessionNumberPrefix":"E","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-11-25","availableToBook":false}}