{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O174817"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O174817/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018KX6860/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018KX6860/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018KX6860","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O174817","accessionNumber":"E.1195-1988","objectType":"Record Sleeve","titles":[{"title":"Led Zepplin III","type":"assigned by artist"}],"summaryDescription":"","physicalDescription":"Cardboard gate-fold sleeve for a 12-inch long-play record of Led Zepplin's album 'Led Zepplin III'. An offset lithograph print design of fragmentary ‘scrap-book’ images, inducing viewers to ‘graze’ around a sleeve that relegates photographs of the four group members to the back. The sleeve's design features a rotating card disc. When this disc is turned by hand, a variety of motifs and portraits of the four group members become visible through the die-cut circles of the sleeve front, allowing viewers to ‘dial-up’ icons representing the interests of the group.","artistMakerPerson":[{"name":{"text":"Led Zeppelin","id":"A28072"},"association":{"text":"band (ensemble)","id":"AAT205065"},"note":""},{"name":{"text":"Zacron","id":"A28073"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Atlantic Records","id":"A28077"},"association":{"text":"publisher","id":"x32600"},"note":""},{"name":{"text":"E. J. Day Group Ltd.","id":"A35134"},"association":{"text":"printer","id":"x30811"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"cardboard","id":"AAT14224"}],"techniques":[{"text":"offset lithography","id":"AAT192900"},{"text":"die cutting","id":"AAT233399"}],"materialsAndTechniques":"Colour offset lithograph print on cardboard, with die-cutting","categories":[{"text":"Labels & packaging","id":"THES48927"},{"text":"Music","id":"THES253065"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2018KX6860"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"TS","shelf":"34","box":""}],"partTypes":[[{"text":"record sleeve","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United States","id":"x29333"},"association":{"text":"published","id":"x30682"},"note":""},{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"1970","earliest":"1970-01-01","latest":"1970-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[{"object":{"text":"E.1196-1988","id":"O174818"},"association":"Set"},{"object":{"text":"E.1197-1988","id":"O174819"},"association":"Set"}],"creditLine":"","dimensions":[{"dimension":"Height","value":"31.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"31.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"","value":"","unit":"","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"31.3 x 31.5 cm","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Cardboard gate-fold sleeve for a 12-inch long-play record of Led Zepplin's album 'Led Zepplin III'. An offset lithograph print design of fragmentary ‘scrap-book’ images, with an in-built rotating wheel. Designed by Zacron. Manufactured and printed by E.J. Day Group Ltd.. Published by Atlantic Recording Corp., USA. Polydor Ltd.. Great Britain. 1970.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Edge, Kevin. <u>The Art of Selling Songs : Graphics for the Music Business, 1690-1990</u>. London : Futures Publications, 1991."},{"reference":{"text":"","id":""},"details":"","free":"Errigo, A., and Leaning, S.. <u>The Illustrated History of the Rock Album</u>. 1979. p.80 (illus.)."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Led Zeppelin","id":"N14916"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"portraits","id":"AAT15637"},{"text":"musicians","id":"AAT25666"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"LPs could also be playful. Complex record sleeve designs allowed people to customise the cover image, like 'Some Girls' and Led Zeppelin III albums. The paper sleeve inside Sgt.. Pepper's Lonely Hearts Club Band was printed with a moustache and military epaulettes, designed to be cut out and worn. The design treatment echoes the way the album itself was an uninterrupted, complete work of art.","date":{"text":"12/12/2022","earliest":"2022-12-12","latest":"2022-12-12"}}],"partNumbers":["E.1195-1988"],"accessionNumberNum":"1195","accessionNumberPrefix":"E","accessionYear":1988,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-11-24","availableToBook":false}}