{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1746536"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1746536/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2023NM1044/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2023NM1044/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2023NM1044","copyright":"© Victoria & Albert Museum","sensitiveImage":false},{"assetRef":"2023NM1045","copyright":"© Victoria & Albert Museum","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1746536/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1746536","accessionNumber":"CD.8-2023","objectType":"Poster","titles":[{"title":"I Can't Breathe","type":"assigned by artist"}],"summaryDescription":"Greg Bunbury (1976 - ) grew up in East London, and has worked in the design industry for over 20 years. With roles as a graphic designer, creative consultant, lecturer and public speaker he heads up his company Bunbury &amp; Co. and is the co-founder of the Black Outdoor Art project.  \n\r\nFrustration is a theme that echoes throughout Bunbury’s posters, <i>I Can’t Breathe </i>and <i>Shout</i>.<i> I Can’t Breathe</i> speaks to the Black Lives Matter (BLM) movement, and the silenced voice of Eric Garner who repeated the phrase 11 times before his 2014 death in New York City. This phrase gained renewed currency following the murder of George Floyd in 2020. Shout expresses the burden of expectation that Bunbury feels, both that his individual voice will represent all Black people and that he must constantly suggest (churn out) solutions for structural racism that affect Black British communities. Both of the posters address ongoing contemporary concerns around language, self-expression and visibility.\n\r\n<i>I Can’t Breathe </i>was created in 2014 and shared via Tumblr on the 31 December. The words of Eric Garner, who lost consciousness as he was put in a chokehold by a New York City Police Department (NYPD) officer, are the main feature of the poster. Black Lives Matter (BLM) was founded as an organisation in 2013. The poster offers a potential logo for the BLM group, created prior to organisation’s solidified branding, but also in line with their aims of being “expansive…[and] building a movement that brings all of us to the front”. <i>I Can’t Breathe</i> directly relates to the BLM movement and shows the resonance of American racial justice within the UK context. Bunbury’s<i> I Can’t Breathe</i> poster began a journey for the designer, in which social commentary became increasingly visualised in his work. The designer has spoken about the importance of this moment interview with Eye Magazine the poster inspired his later projects as “it planted a seed in Bunbury’s mind…[and] attracted people who shared [his values].” \r\n","physicalDescription":"Burgundy poster with the text \"I Can’t Breathe\" repeated 11 times in white. The 12th line of text fades into the background, with name, birth and death date of Eric Garner underneath. The bottom of the poster features the text \"Black Lives Matter\" accompanied by an informal logo a figure with both arms raised.","artistMakerPerson":[{"name":{"text":"Bunbury, Greg","id":"AUTH387825"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Metro Imaging","id":"AUTH364696"},"association":{"text":"printer","id":"x30811"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"C-type process","id":"THES258425"}],"materialsAndTechniques":"C-Type Print","categories":[{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"DAD","id":"THES260586"},"images":["2023NM1044","2023NM1045"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"DR","shelf":"118","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"No","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"printed","id":"x46159"},"note":"Designed and printed in London"}],"productionDates":[{"date":{"text":"2014","earliest":"2014-01-01","latest":"2014-12-31"},"association":{"text":"designed","id":"x29338"},"note":""},{"date":{"text":"2023","earliest":"2023-01-01","latest":"2023-12-31"},"association":{"text":"printed","id":"x46159"},"note":""}],"associatedObjects":[],"creditLine":"Given by Greg Bunbury","dimensions":[{"dimension":"Height","value":"246","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Length","value":"209","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Thickness","value":"10","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"closed","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster, 'I Can't Breathe' c-type print, designed by Greg Bunbury, 2014","bibliographicReferences":[{"reference":{"text":"Khandwala, Anouska. Battlefield of ideas. Great Britain: Eye Magazine Ltd, 2022. pp.60-65, ISBN 9770960779087.","id":"AUTH392015"},"details":"","free":""}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Garner, Eric (Mr)","id":"AUTH392011"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[{"text":"Killing of Eric Garner (17/07/2014)","id":"AUTH392013"}],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["CD.8-2023"],"accessionNumberNum":"8","accessionNumberPrefix":"CD","accessionYear":2023,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-26","recordCreationDate":"2023-03-10","availableToBook":false}}