{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1738602"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1738602/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2023NK8570/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2023NK8570/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2023NK8570","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2023NJ3493","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1738602","accessionNumber":"S.10-2023","objectType":"Costume design","titles":[{"title":"Costume design for Yvonne","type":"generic title"}],"summaryDescription":"<i>Yvonne</i> was a three-act musical comedy, adapted by Percy Greenbank from an Austrian musical of the same name. It opened at London's Daly's Theatre on 22nd May 1926. Greenbank provided the book and lyrics, with music by Jean Gilbert and Vernon Duke and additional numbers by the show's conductor Arthur Wood. Ivy Tresmand took the leading role of Yvonne, a professor's daughter who, for reasons of musical comedy logic, adopts the identity of a music hall star.  \r\n\r\nIn the programme for <i>Yvonne</i>, de Veulle's surname appears as de Veuille. Born in 1889 and raised in Jersey, de Veulle was a costume and fashion designer who studied at the Kensington School of Art and worked in New York and Paris before relocating to London in 1914 at the start of World War I. He worked with the Mayfair costumier Elspeth Phelps who designed gowns for society clients and costumes for the stage that were made in her salon. An advertisement in a 1916 edition of <i>Vogue</i> noted theatre costume: 'designed and executed by Elspeth Phelps and Reggie de Veulle' including: 'Miss Violet Lorraine’s dresses at the Alhambra (in <i>The Bing Boys Are Here,</i> April 1916), Mlle Delysia &amp; Miss Dorothy Minto at the Ambassadors (in <i>Pell Mell</i>, June 1916), Miss Shirley Kellogg at the Empire (in <i>Razzle Dazzle</i>, June 1916), Miss Peggy Kurton, Miss Adah Fair, Mrs Cicely Richards at the Gaiety (in <i>Theodore &amp; Co.</i> September), Miss Madge Lessing, Mrs. Cecil Raleigh, Miss Heather Thatcher at the Garrick (in <i>The Girl at Ciro’s</i>), Miss Regine Flory at the Palace Theatre (in <i>Vanity Fair</i> November 1916), Mr. Leo White &amp; Miss Billie Carleton at the Vaudeville (in <i>Tabs</i>), and all the gowns in the parade at the Hippodrome. \n\nA drugs' scandal involving de Veulle and the death of the musical comedy star Billie Carleton in November 1918 presumably accounted for the hietus in de Veulle's career after 1919 but before working on <i>Yvonne</i>, Phelps and de Veulle worked together on the extremely popular show <i>Katja the Dancer </i>that opened at London's Gaiety Theatre in February 1925 and transferred to Daly's Theatre in September. With fabric swatches attached to several of the designs for <i>Yvonne</i>, and those for the Act 2 showgirls carefully embellished with minute crystal chips, they show de Veulle's attention to the detail he wanted in the costumes. They are also designs influenced by the latest styles of fashionable 1920s' dress including the tubular bodice and drop waist of the Act 3 costumes based on a natural female shape without the corsets that underpinned women's dress in the first decades of the 20th century.\n","physicalDescription":"Costume design by Reginald de Veulle for Showgirl 3 in Act II of <i>Yvonne</i>. Pencil, watercolour and gold paint with miniature crystal chips. Full-length female figure in a sleeveless calf-length violet and pink dress with wide gold borders. Worn with a gold cloche headdress decorated with a violet and pink ostrich feather and a long string of crystal beads hanging down as a necklace. She holds a violet and pink ostrich feather fan with a gold handle in her left hand. A swatch of pink silk satin is attached top left. Signed by the artist in watercolour. The reverse is inscribed in pencil with the number 6, the name Miss Lee, probably the name of the girl who wore it, and the partly illegible note: 'Please ?supply? feather' ","artistMakerPerson":[{"name":{"text":"Veulle, Reginald de","id":"A36679"},"association":{"text":"designed","id":"x40048"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"watercolour","id":"x33202"},{"text":"gold paint","id":"x30249"},{"text":"pencil","id":"x30347"},{"text":"card","id":"x30344"},{"text":"crystals","id":"x44705"},{"text":"silk satin","id":"x33509"}],"techniques":[{"text":"drawing (image-making)","id":"AAT54196"},{"text":"painting (image-making)","id":"AAT54216"}],"materialsAndTechniques":"Pencil, watercolour and gold paint on card with swatches of pink silk satin and miniature crystal chips","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Theatre","id":"THES250537"},{"text":"Musical Theatre","id":"THES278879"},{"text":"Designs","id":"THES48968"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2023NK8570","2023NJ3493"],"imageResolution":"low","galleryLocations":[{"current":{"text":"CAGE","id":"THES49689"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"costume design","id":"AAT163423"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1926","earliest":"1926-01-01","latest":"1926-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Estate of Don Kindler","dimensions":[{"dimension":"Height","value":"25.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"17.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'\"Yvonne\" Act 2'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Inscribed in watercolour, upper left "},{"content":"'Show girl 3'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Inscribed in watercolour, upper right "},{"content":"'Reggie de Veulle'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Artist's signature, inscribed in watercolour, lower left"},{"content":"'6'/ 'Miss Lee'/ 'Please ?supply? feather'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Inscribed in pencil verso"}],"objectHistory":"According to the programme, the costumes designed by de Veulle were made by a number of costumiers. Ivy Tresmand's dresses in Acts I & II was by Worth Ltd, and her Act III dress was by Elspeth Fox Pitt. All other dresses and costumes were by Elspeth Fox Pitt. 'Gentlemen's modern dresses' were by Burkinshaw & Knights and  uniforms by Morris Angels & Sons, Ltd. Ladies' hats and  headdresses were made by Rose Bertin, gentleman's hats by J. Woodrow & Sons Ltd, the hosiery was by Husband, the wigs by  Clarkson and the shoes by Rayne and Gamba. \r\n ","historicalContext":"","briefDescription":"Costume design by Reginald (Reggie) de Veulle for Show girl 3 in Act II of the musical <i>Yvonne</i> at Daly's Theatre, London, 1926","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.10-2023"],"accessionNumberNum":"10","accessionNumberPrefix":"S","accessionYear":2023,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-02-12","recordCreationDate":"2022-12-16","availableToBook":false}}