{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O172735"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O172735/"}},"images":null,"see_also":null},"record":{"systemNumber":"O172735","accessionNumber":"E.4042-1995","objectType":"Print","titles":[{"title":"Cutting Reeds by Tain","type":""}],"summaryDescription":"For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. Examples from the series are at E.4041-1995 to E.4044-1995.","physicalDescription":"Wood engraved proof of a press advertisement featuring two men reed cutting. 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MA Thesis, Royal College of Art,London, 1984."}],"production":"","productionType":{"text":"Proof","id":"THES48870"},"contentDescription":"","contentPlaces":[{"text":"Tain, Ross-shire","id":"x43324"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"scythe","id":"x36020"},{"text":"men","id":"AAT25928"},{"text":"thistles","id":"x34969"},{"text":"broom (plant)","id":"x43322"},{"text":"pine","id":"AAT12620"},{"text":"reed cutting","id":"x43323"},{"text":"landscape","id":"x35496"},{"text":"butterfly","id":"x30161"},{"text":"river","id":"AAT8707"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Draft?] The advertising agency decided to commission wood engravings for the press campaign following a market research report by Gliddon & Gliddon which examined the meanings associated with the technique; for example it was seen to convey notions of tradition and craftsmanship. George Tute was sent to the distillery in Scotland to meet the individuals who worked there as the campaign focussed on the work and pastimes of these men.","date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"}}],"partNumbers":["E.4042-1995"],"accessionNumberNum":"4042","accessionNumberPrefix":"E","accessionYear":1995,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-19","recordCreationDate":"2008-11-19","availableToBook":false}}