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A colour proof of this is at E.742-1994.","physicalDescription":"Wood engraved proof of a press advertisement. It shows a bottle of whisky whose label depicts a birdseye view of the distillery. Examples from the series are at E.4041-1995 to E.4044-1995.","artistMakerPerson":[{"name":{"text":"Tute, George","id":"A16438"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"TBWA","id":"C8266"},"association":{"text":"commissioned by","id":"x28662"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"paper","id":"x30308"},{"text":"card","id":"x30344"}],"techniques":[{"text":"wood engraving","id":"AAT53303"}],"materialsAndTechniques":"Wood engraving on paper, mounted on card with plastic overlay","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Prints","id":"THES48903"},{"text":"Images Online","id":"THES48937"},{"text":"Illustration","id":"THES48938"},{"text":"Scotland","id":"THES262877"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"none","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"EW","shelf":"151","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1982","earliest":"1977-01-01","latest":"1986-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.742-1994","id":"O172596"},"association":"Version"}],"creditLine":"Given by the artist","dimensions":[{"dimension":"Height","value":"31.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"23.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Height","value":"39.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"mount","note":""},{"dimension":"Width","value":"27","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"mount","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"imperial second engraving starting campaign 1982?","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Inscribed in pencil"}],"objectHistory":"Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.","historicalContext":"This was the first in George Tute's series of advertisements for Glenmorangie.","briefDescription":"Wood engraved proof of a press advertisement for Glenmorangie, featuring a bottle of whisky, designed by George Tute; British, ca. 1982?","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Tute, George. <u>Approaches to Wood Engraving</u>. MA Thesis, Royal College of Art,London, 1984."}],"production":"","productionType":{"text":"Proof","id":"THES48870"},"contentDescription":"","contentPlaces":[{"text":"Glenmorangie","id":"x43321"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"bottle","id":"AAT45627"},{"text":"barley","id":"x38251"},{"text":"heather","id":"x43311"},{"text":"bracken","id":"x43312"},{"text":"pine","id":"AAT12620"},{"text":"label","id":"x42841"},{"text":"distillery","id":"AAT6346"},{"text":"swallows","id":"x41269"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Draft?] The advertising agency decided to commission wood engravings for the press campaign following a market research report by Gliddon & Gliddon which examined the meanings associated with the technique; for example it was seen to convey notions of tradition and craftsmanship. George Tute was sent to the distillery in Scotland to meet the individuals who worked there as the campaign focussed on the work and pastimes of these men.","date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"}}],"partNumbers":["E.4041-1995"],"accessionNumberNum":"4041","accessionNumberPrefix":"E","accessionYear":1995,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-11-19","availableToBook":false}}