{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O172705"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O172705/"}},"images":null,"see_also":null},"record":{"systemNumber":"O172705","accessionNumber":"E.741-1994","objectType":"Print","titles":[{"title":"Proof for Ardmore Smoked Scottish Salmon","type":"generic title"}],"summaryDescription":"This image is a proof wood engraving intended for packaging for Ardmore Smoked Salmon. Pentagram described the new packaging design solution by John McConnell, as 'simple boxes printed in one colour thereby avoiding a glossy mass-manufactured image' to 'reflect the \"homegrown\" quality of the product whilst making it appear as appetising as possible'. This wood engraved illustration of the product, by George Tute (born 1933) , was intended 'to be both appealing and technically accurate'.","physicalDescription":"Wood engraved proof for packaging for Ardmore Smoked Salmon, designed by George Tute. It shows a salmon and below, line drawings of two swans against a black background. The salmon is rendered in detail with white highlights, about to swallow a hook and line. There is some minor white highlighting on the swans' heads with the rest of their bodies as line.","artistMakerPerson":[{"name":{"text":"Tute, George","id":"A16438"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"card","id":"x30344"}],"techniques":[{"text":"wood engraving","id":"AAT53303"}],"materialsAndTechniques":"Wood engraving on paper","categories":[{"text":"Labels & packaging","id":"THES48927"},{"text":"Prints","id":"THES48903"},{"text":"Images Online","id":"THES48937"},{"text":"Illustration","id":"THES48938"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"none","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"EW","shelf":"151","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1986","earliest":"1986-01-01","latest":"1986-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.740-1994","id":"O172696"},"association":"Reproduction"}],"creditLine":"","dimensions":[{"dimension":"Height","value":"23.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"33.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Height","value":"14.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"image","note":""},{"dimension":"Width","value":"19.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"image","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.","historicalContext":"","briefDescription":"Wood engraved proof for packaging for Ardmore Smoked Salmon, wood engraving, illustration by George Tute; British, 1986.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<i>A Fine Line - Commercial Wood Engraving in Britain</i>, Victoria and Albert Museum, 10 Oct 1994 - 26 Mar 1995"}],"production":"","productionType":{"text":"Proof","id":"THES48870"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"salmon","id":"x42842"},{"text":"swans","id":"x30241"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Draft?] John McConnell of Pentagram worked to a brief that the packaging should 'reflect the \"homegrown\" quality of the product whilst making it appear as appetising as possible\". It also had to be suitable for mail order distribution. Pentagram described the new design solution as 'simple boxes printed in one colour thereby avoiding a glossy mass-manufactured image', with a wood engraved illustration of the product 'drawn to be both appealing and technically accurate'.","date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"}},{"text":"<b>George TUTE (born 1933)</b>\n\nPackaging and proof from Ardmore Smoked Scottish Salmon. c.1985\nDesigned by Pentagram\nOffset lithograph and original wood engraving\nE.740, 741-1994","date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"}}],"partNumbers":["E.741-1994"],"accessionNumberNum":"741","accessionNumberPrefix":"E","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-19","recordCreationDate":"2008-11-19","availableToBook":false}}