{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O172696"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O172696/"}},"images":null,"see_also":null},"record":{"systemNumber":"O172696","accessionNumber":"E.740-1994","objectType":"Print","titles":[{"title":"Packaging for Ardmore Smoked Scottish Salmon","type":"generic title"}],"summaryDescription":"This image is a proof wood engraving intended for packaging for Ardmore Smoked Salmon. Pentagram described the new packaging design solution by John McConnell, as 'simple boxes printed in one colour thereby avoiding a glossy mass-manufactured image' to 'reflect the \"homegrown\" quality of the product whilst making it appear as appetising as possible'. This wood engraved illustration of the product, by George Tute (born 1933) , was intended 'to be both appealing and technically accurate'.","physicalDescription":"Cardboad packaging for Ardmore Smoked Salmon.","artistMakerPerson":[{"name":{"text":"Tute, George","id":"A16438"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Pentagram Design Ltd.","id":"C3681"},"association":{"text":"designers","id":"AAT25190"},"note":""},{"name":{"text":"CTD Printers Ltd.","id":"A26610"},"association":{"text":"printers","id":"x31107"},"note":""},{"name":{"text":"Zaehnsdorf and Croft","id":"AUTH321410"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"card","id":"x30344"}],"techniques":[{"text":"offset lithography","id":"AAT192900"}],"materialsAndTechniques":"Offset lithograph on brown cardboard","categories":[{"text":"Labels & packaging","id":"THES48927"},{"text":"Prints","id":"THES48903"},{"text":"Images Online","id":"THES48937"},{"text":"Illustration","id":"THES48938"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"3D","shelf":"HIGH","box":"2L"}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1986","earliest":"1986-01-01","latest":"1986-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.741-1994","id":"O172705"},"association":"Original"}],"creditLine":"","dimensions":[{"dimension":"Height","value":"23.1","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"box","note":""},{"dimension":"Width","value":"62.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"box","note":""},{"dimension":"Depth","value":"7.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"box","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.","historicalContext":"","briefDescription":"Cardboad packaging for Ardmore Smoked Salmon, offset lithography from wood engraved illustration by George Tute, designed by Pentagram Ltd.; British, 1986.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<i>A Fine Line - Commercial Wood Engraving in Britain</i>, Victoria and Albert Museum, 10 Oct 1994 - 26 Mar 1995"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"salmon","id":"x42842"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"<b>George TUTE (born 1933)</b>\n\nPackaging and proof from Ardmore Smoked Scottish Salmon. c.1985\nDesigned by Pentagram\nOffset lithograph and original wood engraving\nE.740, 741-1994","date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"}}],"partNumbers":["E.740-1994"],"accessionNumberNum":"740","accessionNumberPrefix":"E","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-19","recordCreationDate":"2008-11-19","availableToBook":false}}