{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O172686"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O172686/"}},"images":null,"see_also":null},"record":{"systemNumber":"O172686","accessionNumber":"E.738-1994","objectType":"Print","titles":[],"summaryDescription":"For this packaging, artist George Tute (born 1933) was asked to draw an image that looked like a wood engraving, rather than producing an actual wood engraving (which is a time-consuming and therefore costly process).  This shortcut was a meanms of  saving the client time and expense.","physicalDescription":"Proof for an illustration on the packaging of Scott's Porridge Oats. Photo mechanical transfer in the style of a wood engraving showing a shot putter at the highland games in a central circular panel and on either side a representation of sacks of oats, a scythe and other hand harvesting tool.","artistMakerPerson":[{"name":{"text":"Tute, George","id":"A16438"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"London Design Limited","id":"A23818"},"association":{"text":"designed by","id":"x40048"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"photomechanical processes","id":"AAT53203"}],"materialsAndTechniques":"Photomechanical transfer of woodengraving on paper","categories":[{"text":"Labels & packaging","id":"THES48927"},{"text":"Prints","id":"THES48903"},{"text":"Sport","id":"THES48893"},{"text":"Illustration","id":"THES48938"},{"text":"Images Online","id":"THES48937"},{"text":"Scotland","id":"THES262877"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"none","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"EW","shelf":"151","box":""}],"partTypes":[[{"text":"print","id":"AAT41273"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1987","earliest":"1987-01-01","latest":"1987-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by the artist","dimensions":[{"dimension":"Height","value":"20.9","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"28.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.","historicalContext":"","briefDescription":"Proof for an illustration on the packaging of Scott's Porridge Oats, photo mechanical transfer, illustration by George Tute, designed by London Design Limited; British, 1987.","bibliographicReferences":[],"production":"","productionType":{"text":"Proof","id":"THES48870"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"oats","id":"x43316"},{"text":"costume (Scotland)","id":"x43317"},{"text":"athlete","id":"AAT236025"},{"text":"shots","id":"AAT211232"},{"text":"landscapes (representations)","id":"AAT15636"},{"text":"sacks","id":"AAT224538"},{"text":"scythe","id":"x36020"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Draft?] George Tute was asked to draw an image that looked like a wood engraving, thus saving the client time and expense.","date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"}}],"partNumbers":["E.738-1994"],"accessionNumberNum":"738","accessionNumberPrefix":"E","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-19","recordCreationDate":"2008-11-19","availableToBook":false}}