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Test wood engraving used for market research.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Inscribed in pencil"},{"content":"George Tute","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Artist signature in pencil"}],"objectHistory":"Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.","historicalContext":"","briefDescription":"Wood engraving, trial for initial market research for a press advertisement for Glenmorangie, designed by George Tute; British, 1982.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Tute, George. <u>Approaches to Wood Engraving</u>. MA Thesis, Royal College of Art,London, 1984."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"scythe","id":"x36020"},{"text":"man","id":"x35641"},{"text":"reeds","id":"x39884"},{"text":"pine","id":"AAT12620"},{"text":"birds","id":"x35043"},{"text":"house","id":"AAT5433"},{"text":"duck","id":"AAT132884"},{"text":"dragonflies","id":"x30673"},{"text":"river","id":"AAT8707"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Draft?] The advertising agency decided to commission wood engravings for the press campaign following a market research report by Gliddon & Gliddon which examined the meanings associated with the technique; for example it was seen to convey notions of tradition and craftsmanship. George Tute was sent to the distillery in Scotland to meet the individuals who worked there as the campaign focussed on the work and pastimes of these men.","date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"}}],"partNumbers":["E.737-1994"],"accessionNumberNum":"737","accessionNumberPrefix":"E","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-11-18","availableToBook":false}}