{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O172593"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O172593/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2016JK3403/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2016JK3403/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2016JK3403","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O172593","accessionNumber":"E.736-1994","objectType":"Print","titles":[{"title":"Mr McGregor, distillery manager","type":"assigned by artist"}],"summaryDescription":"For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there.","physicalDescription":"Wood engraved proof of a press advertisement. It shows Mr McGregor, distillery manager, with his dog looking out to a lake or area of water. In the sky are birds, mainly swans.","artistMakerPerson":[{"name":{"text":"Tute, George","id":"A16438"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"TBWA","id":"C8266"},"association":{"text":"commissioned by","id":"x28662"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"wood engraving","id":"AAT53303"}],"materialsAndTechniques":"Wood engraving on paper","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Prints","id":"THES48903"},{"text":"Images Online","id":"THES48937"},{"text":"Illustration","id":"THES48938"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2016JK3403"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"EW","shelf":"151","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1984","earliest":"1984-01-01","latest":"1984-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"29.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"23.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.","historicalContext":"","briefDescription":"Wood engraved working proof of a press advertisement for Glenmorangie, designed by George Tute; British, 1984.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Tute, George. <u>Approaches to Wood Engraving</u>. MA Thesis, Royal College of Art,London, 1984."}],"production":"","productionType":{"text":"Proof","id":"THES48870"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"dog","id":"AAT24149"},{"text":"man","id":"x35641"},{"text":"swans","id":"x30241"},{"text":"trees","id":"AAT132410"},{"text":"lake","id":"AAT8680"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.736-1994"],"accessionNumberNum":"736","accessionNumberPrefix":"E","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-11-18","availableToBook":false}}