{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1723207"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1723207/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2023NM8732/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2023NM8732/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2023NM8732","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1723207/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1723207","accessionNumber":"FE.357-2022","objectType":"Poster","titles":[{"title":"We Live in Seocho","type":"assigned by artist"}],"summaryDescription":"Designer Shin Gwang runs the graphic design studio INTERNETMADE. He has collaborated widely and won the 2018 ‘Nike On Air Design Competition’ for his design ‘Neon Seoul’ of Nike Airmax 97 trainers. This design was subsequently worn by BTS’s lead member RM during a performance at ‘Saturday Night Live’. He has also designed a new typography entirely made of Nike swoosh logos. \r\n\r\n‘We Live in Seoul’ series is a set of 5 graphic posters; (Seocho, Yeoidu, Mapo, Mokdong, and Yeongdeungpo) and combining Hangeul typography and graphic design lines to signify groups of apartment blocks that came into prominence in the South of the River Han (Gangnam) during the 1970s and which defines the cityscape in Seoul. They were displayed as bus stop posters in the area during the Seoul Biennale of Architecture and Urbanism in 2017. The work was nominated for Tokyo TDC (Type Directors Club) Award. \r\n","physicalDescription":"","artistMakerPerson":[{"name":{"text":"Shin Gwang","id":"AUTH380504"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"Paper","id":"x30308"}],"techniques":[],"materialsAndTechniques":"Digital print","categories":[{"text":"Urbanism","id":"THES270076"},{"text":"Hallyu","id":"THES386904"}],"styles":[],"collectionCode":{"text":"EAS","id":"THES48596"},"images":["2023NM8732"],"imageResolution":"high","galleryLocations":[{"current":{"text":"004","id":"THES396286"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Seoul","id":"x37764"},"association":{"text":"","id":""},"note":""}],"productionDates":[{"date":{"text":"2017/ 2022","earliest":"2017-01-01","latest":"2022-12-31"},"association":{"text":"","id":""},"note":"Printed in 2022 "}],"associatedObjects":[],"creditLine":"Given by Shin Gwang","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Displayed in Hallyu! The Korean Wave exhibition, 2022-23 ","historicalContext":"","briefDescription":"Korea, pap, 2017, 'We Live in Seocho' graphic design poster made by Shin Gwang, Internet Made Studio, 2017","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"Seoul","id":"x37764"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["FE.357-2022"],"accessionNumberNum":"357","accessionNumberPrefix":"FE","accessionYear":2022,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-08-26","recordCreationDate":"2022-07-01","availableToBook":false}}