{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O172222"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O172222/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2017JT3020/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2017JT3020/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2017JT3020","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O172222","accessionNumber":"S.258-2008","objectType":"Poster","titles":[],"summaryDescription":"Typographical posters such as this were typical of the advertisements for variety theatres in Great Britain in the first half of the 20th century. Variety developed out of music hall and, like its predecessor, provided a number of entertainers on one programme. As small music halls gave way to the large variety theatres built by profitable concerns such as Moss Empires, the type of entertainment on offer became more ambitious. Variety shows typically took place twice-nightly, and the star performer whose spot was the culmination of the show, had their name at the top of the poster, literally 'topping the bill'. \r\n\r\nBefore the days of television and radio, Variety was tremendously popular. Every town in Britain would have boasted a variety theatre and its stars could command fabulous salaries. As cinema and television became the mass means of entertainment, a host of variety theatres were converted to cinemas or were closed. Seaside Variety shows fared better than most and kept their patrons in the 1950s and 1960s by engaging stars who made their name on the radio, in the burgeoning rock and pop industry, or in television.","physicalDescription":"Typographic poster for the West Bromwich Theatre Royal, printed in red and blue on paper, advertising the show <i>The North Regional Follies</i>, running for the week commencing on Monday 23 November, n.y., presented by Fred E. Rayne; featuring Wilson Harvey; Elsie Prince; Edna Curtis; Horace Mashford; The Rhythm Boys; Wally Ackworth; Winifred Rayne; Horace and Edna; Marjorie Marsh; H. Mitchell-Craig; Jim Fitz; Jack Gregory; The Regional Girls and Fred E. Rayne. The poster also advertises the programme for the following week, beginning on 30 November, featuring Jack Riskitt as presenter. Also advertising the programme for 7 December, featuring the West Bromwich Operatic and Dramatic Society in <i>The Arcadians</i>. Printed with the names of the Sole Proprietor: B. Kennedy; General Manager: H. Kennedy.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Joseph Wones Ltd.","id":"A23778"},"association":{"text":"printer","id":"x30811"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"Printed","id":"AAT53319"}],"materialsAndTechniques":"Printed paper","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2017JT3020"],"imageResolution":"low","galleryLocations":[{"current":{"text":"012","id":"THES345350"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"West Bromwich","id":"x43291"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"mid 20th century","earliest":"1925-01-01","latest":"1975-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Gwendoline Playle","dimensions":[{"dimension":"Height","value":"88.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"28.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Finger print in red and blue ink.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Recto, top right."}],"objectHistory":"","historicalContext":"","briefDescription":"Poster for the West Bromwich Theatre Royal, advertising the show <i>The North Regional Follies</i>, running for the week commencing on Monday 23 November, n.y., presented by Fred E. Rayne.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.258-2008"],"accessionNumberNum":"258","accessionNumberPrefix":"S","accessionYear":2008,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-19","recordCreationDate":"2008-11-12","availableToBook":true}}