{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O170855"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O170855/"}},"images":null,"see_also":null},"record":{"systemNumber":"O170855","accessionNumber":"E.14-1998","objectType":"Poster","titles":[{"title":"EleV&Ating","type":"assigned by artist"}],"summaryDescription":"","physicalDescription":"Poster advertising the V&A fashion collections, depicting a Wonderbra.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Johnson Banks","id":"C1306"},"association":{"text":"designers","id":"AAT25190"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"lithograph","id":"x39981"}],"materialsAndTechniques":"Lithograph printed in black and gold","categories":[{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"006","id":"THES316863"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1997","earliest":"1997-01-01","latest":"1997-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Marketing Department, Victoria and Albert Museum","dimensions":[{"dimension":"Height","value":"76","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"50.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"'EleV&Ating', Wonderbra by Playtex, poster advertising the V&A Dress Collection; designed by Johnson Banks Design Company; Michael Johnson, Art Director ( b. 1946 )and Luke Gifford (b. 1971); one of a series of five posters advertising the V&A; 1997; lithograph printed in black and gold","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[label text for an V&A exhibition - 'Power of the Poster'?]\r\n\r\nElevating. Wonderbra by Playtex.\r\nJohnson Banks: art director - Michael Johnson (b.1964);\r\ndesigners - Michael Johnson and Luke Gifford (b.1971); Photographer - Sara Hodges (b.1964)\r\nOne of a series of five posters advertising the Victoria & Albert Museum, UK, 1997\r\nOffset lithograph printed in black and gold.\r\n\r\nThis set of posters was exhibit-related, and aimed at a younger audience, as well as reminding previous visitors of the museum's range. Each incorporated the letters 'v&a' within the caption: dev&asting (sculpture by Giambologna), innov&ative (chair by Ron Arad), av&ant garde (necklace by Wendy Ramshaw) and inv&aluable (portrait of Margaret Laton). The 4-sheet posters were displayed in the Underground.","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["E.14-1998"],"accessionNumberNum":"14","accessionNumberPrefix":"E","accessionYear":1998,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-10-28","availableToBook":true}}