{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O168975"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O168975/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2008BV0408/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2008BV0408/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2008BV0408","copyright":"©Victoria and Albert Museum, London/Oliver Goldsmith Eyewear","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O168975","accessionNumber":"T.245C-1990","objectType":"Eyeshade","titles":[],"summaryDescription":"The eyewear firm Oliver Goldsmith created then periodically reissued this design in the 1970s and 1980s. Philip Oliver Goldsmith, a salesman for a small optical firm, founded his eyewear company, Oliver Goldsmith, in London in 1926. In 1935 his son Charles Goldsmith entered the family firm with the aim of making glasses a fashion item. From the company’s offices in Poland Street, his sons A. Oliver and Ray Goldsmith built upon the company’s reputation for attention-grabbing designs and solicited celebrity endorsement for their products. Key clients included Lord Snowdon, the actor Diana Dors, Princess Grace of Monaco and Diana, Princess of Wales.\r\n\r\nThe company initially designed this eyeshade for an eyewear tradeshow, with the Oliver Goldsmith name and its products printed directly on the design. Selling staff were required to wear the eyeshades at the event and were encouraged to distribute them as promotional gifts. This strategy reflected the company's keen focus on marketing and publicity.","physicalDescription":"Green tinted plastic eyeshade with an elastic band. Gold lettering printed on the eyeshade.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Oliver Goldsmith Eyewear","id":"A20179"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"plastic","id":"AAT14570"},{"text":"elastic","id":"x29976"}],"techniques":[{"text":"tinted","id":"AAT53059"},{"text":"printed","id":"AAT53319"}],"materialsAndTechniques":"Tinted plastic with printed text, and elastic","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Clothing","id":"THES48975"},{"text":"Accessories","id":"THES48998"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2008BV0408"],"imageResolution":"low","galleryLocations":[{"current":{"text":"001","id":"THES306736"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Eyeshade","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1980","earliest":"1970-01-01","latest":"1989-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by A. Oliver Goldsmith, in memory of his father, Charles Oliver Goldsmith","dimensions":[{"dimension":"Width","value":"24","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Height","value":"8.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'EYEWEAR / OLIVER GOLDSMITH / SUNGLASSES'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the eyeshade in gold"}],"objectHistory":"Registered File number 1990/200.\r\nThese glasses form part of a design archive of the British eyewear company Oliver Goldsmith. The archive, which consists of approximately 70 glasses frames from the 1930s to the late 1980s, was donated by A. Oliver Goldsmith, grandson of the founder, and former chief designer at the firm. A. Oliver Goldsmith donated the material to the V & A in memory of his father Charles Goldsmith.","historicalContext":"","briefDescription":"Tinted plastic eyeshade with an elastic band, made by Oliver Goldsmith Eyewear, Great Britain, ca. 1980","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.245C-1990"],"accessionNumberNum":"245","accessionNumberPrefix":"T","accessionYear":1990,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-10-08","availableToBook":true}}