{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O167586"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O167586/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2009BY1353/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2009BY1353/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2009BY1353","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2009BY1410","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O167586","accessionNumber":"S.222-2008","objectType":"T-shirt","titles":[{"title":"The Picnic","type":"generic title"}],"summaryDescription":"On 15 July 1978, Blackbushe Aerodrome in Surrey was the location for an open-air concert, <i>The Picnic at Blackbushe</i>, which was attended by over 160,000 people. It was one of the largest one-day concerts ever held and has become legendary amongst fans. Bob Dylan headlined, with support from Eric Clapton, Joan Armatrading, Graham Parker and the Rumour, Lake, and Merger. \r\n\r\nWith T-shirts becoming a staple fashion item for youth and rock 'n' rollers in the 1960s, promotional T-shirts that advertised products were commonplace. This trend moved from corporate arena to youth movement with the merging of rock 'n' roll, advertising and fashion to create the concert or festival T-shirt, of which this is an example. Not only do these T-shirts advertise an event that the wearer has attended, they can also show the wearer's allegiance to specific musical subcultures.","physicalDescription":"Pink short-sleeved cotton T-shirt printed with a representation of an areodrome and a stylized a dark pink sun with broad rays against a blue sky. At upper right a biplane, which has spelled out 'The Picnic' in its vapor trail. At centre a landing strip recedes into the distance, with the bands playing at the festival listed in the foreground.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"unknown","id":"AUTH317916"},"association":{"text":"makers","id":"AAT251917"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"cotton (textile)","id":"AAT14067"},{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"screen printing","id":"AAT53281"},{"text":"machine sewing","id":"AAT257463"}],"materialsAndTechniques":"Screen print on cotton","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Festival","id":"THES274365"},{"text":"Music","id":"THES253065"},{"text":"Fashion","id":"THES48957"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2009BY1353","2009BY1410"],"imageResolution":"low","galleryLocations":[{"current":{"text":"106","id":"THES49925"},"free":"","case":"CA005B","shelf":"FIG1","box":""}],"partTypes":[[{"text":"T-shirts","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1978","earliest":"1978-01-01","latest":"1978-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"65","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"70","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"arm to arm","note":""},{"dimension":"Width","value":"40","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"chest","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'HARVEY GOLDSMITH BY ARRANGEMENT WITH HEARNPOND LIMITED / PRESENTS'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"'The / Picnic / AT / BLACKBUSHE / AERODROME'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"'BOB DYLAN / SPECIAL GUEST / ERIC CLAPTON / and his band / WITH / JOAN ARMATRADING / GRAHAM PARKER & THE RUMOUR / LAKE / BLACKBUSHE AERODROME, CAMBERLEY, SURREY / SATURDAY 15th JULY'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Pink short-sleeved cotton T-shirt from Blackbushe Aerodrome <i>The Picnic</i> festival, 1978, printed with a colour picture of the site and the names of those appearing: Bob Dylan, Eric Clapton, Joan Armatrading, Graham Parker, The Rumour, and Lake.","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Dylan, Bob","id":"N1909"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"biplanes","id":"AAT212984"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Displayed with T-shirt S.223-2008:\r\nAs T-shirts became staple fashion items among the youth of the 1960s, promotional T-shirts became commonplace. The merging of rock and roll, advertising and fashion then created concert T-shirts. Not only do these advertise a concert the wearer has attended, but they also show the fan’s allegiance to a specific musical subculture.\r\n\n","date":{"text":"March 2009","earliest":"2009-03-01","latest":"2009-03-31"}}],"partNumbers":["S.222-2008"],"accessionNumberNum":"222","accessionNumberPrefix":"S","accessionYear":2008,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-09-24","availableToBook":false}}