{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O166794"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O166794/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2009BW6862/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2009BW6862/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2009BW6862","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O166794","accessionNumber":"FE.12-2008","objectType":"Poster","titles":[{"title":"Cherish the great revolutionary ideals,intrepid climb the world high peaks: a group of smiling mountaineers","type":""}],"summaryDescription":"This propaganda poster was printed in China during the period of the Cultural Revolution (1966-76). At this time, graphic art was heavily used to promote mass campaigns and divulgate revolutionary ideas. \r\n\r\nThe scene and accompanying slogan on this poster combine a double message: to cultivate a revolutionary spirit and to bravely climb to the highest mountains, metaphorically suggesting the right attitude needed to reach a common idealised goal.","physicalDescription":"Propaganda poster depicting a group of smiling mountaineers holding a Communist flag, and with revolutionary slogans on the right side","artistMakerPerson":[{"name":{"text":"Song, Huimin","id":"A23169"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper (fiber product)","id":"AAT14109"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph on paper","categories":[{"text":"Propaganda","id":"THES48902"},{"text":"Politics","id":"THES48908"}],"styles":[],"collectionCode":{"text":"EAS","id":"THES48596"},"images":["2009BW6862"],"imageResolution":"low","galleryLocations":[{"current":{"text":"001","id":"THES404714"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Beijing","id":"x32780"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"July 1975","earliest":"1975-07-01","latest":"1975-07-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Lady Heseltine","dimensions":[{"dimension":"Height","value":"106","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"76","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Xionghuai gemin zhuangzhi\r\nyong pan shijie gao feng","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Cherish the great revolutionary ideals, Intrepid climb the world high peaks","transliteration":"","type":"","note":""},{"content":"Luxin Meishu xueyuan Song Tongmin zuo","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Made by Song Tongmin, Lu Xun Arts Institute","transliteration":"","type":"","note":""},{"content":"Renmin tiyu chubanshe chuban - Beijing yinshua er chang zhiban yinshua - Xinhua shudian Beijing faxingsuo faxing shudian - shuhao: 8015 1546 - 1975 nian 7 yue di 1 ban di 1 ci yinshua - yinshu: 1-40,000 dingjia: 0.28 yuan","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Published by the People's Sport Publishing House - Printed by the Beijing Printing Factory no. 2 - Distributed by the Beijing distribution office of the Xinhua Bookshop - number: 8015 1546 - July 1975 1st edition, 1st print - print number: 1-40,000 - Price: 0.28 yuan","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Propaganda poster with mountaineers and revolutionary slogans, colour lithograph on paper, Beijing, July 1975","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["FE.12-2008"],"accessionNumberNum":"12","accessionNumberPrefix":"FE","accessionYear":2008,"otherNumbers":[],"copyNumber":"1","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-27","recordCreationDate":"2008-09-10","availableToBook":false}}