{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O166713"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O166713/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2011ET3641/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2011ET3641/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2011ET3641","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2011ET3640","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FK8388","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FK8391","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O166713","accessionNumber":"T.56:1, 2-2008","objectType":"Jacket","titles":[],"summaryDescription":"One of the most notorious 1960s celebrity boutiques was the Beatles' Apple Shop. Short-lived and financially disastrous, the Apple boutique was envisioned as \"a beautiful place where you could buy beautiful things\". It opened 5 December 1967 at 94 Baker Street in London, and became an instant tourist attraction due to its outrageous design, including a huge psychedelic three-storey mural. The boutique and its stock were designed by The Fool, a Dutch design collective who created exuberantly dramatic garments that were widely illustrated in the contemporary media.\r\n\r\nThe shirt has a large label depicting an apple against a starry sky. These full-colour woven silk labels were extremely expensive to produce. Many of the fabrics were also special commissions, which added to business expenses. This brocaded satin jacket and cotton shirt were given to the donor, along with a pair of turquoise velvet trousers (now lost) when he first visited the shop. Such casual generosity was typical. When the shop closed down on 30 July 1968, the Beatles ordered that the general public be allowed to take whatever they wanted for free.","physicalDescription":"Pale blue brocade jacket with Paisley design in purple lurex thread, high \"Beatles\" collar, covered buttons, bloused sleeves with buttoned cuffs. Welted slit pockets. Designed to be worn with accompanying tunic shirt, in pale blue cotton with a woven stylized floral design on an openwork mesh ground. The shirt fastens in the back with velcro, and has a high turtleneck collar which turns over and buttons in the back. Double button cuffs. Was originally worn with turquoise velvet trousers, which are now lost.","artistMakerPerson":[{"name":{"text":"Koger, Marijke","id":"A18239"},"association":{"text":"designer","id":"x36960"},"note":""},{"name":{"text":"Posthuma, Simon","id":"A23152"},"association":{"text":"designer","id":"x36960"},"note":""},{"name":{"text":"Leeger, Josje","id":"A23153"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"The Fool","id":"A11389"},"association":{"text":"designers","id":"AAT25190"},"note":""},{"name":{"text":"The Apple Shop","id":"A29505"},"association":{"text":"designed for","id":"x41471"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"lurex brocade","id":"x38249"},{"text":"cotton","id":"AAT14067"}],"techniques":[],"materialsAndTechniques":"","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Clothing","id":"THES48975"},{"text":"Textiles","id":"THES48885"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2011ET3641","2011ET3640","2012FK8388","2012FK8391"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES307669"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES307669"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Jacket","id":""}],[{"text":"Shirt","id":""}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"late 1967-early 1968","earliest":"1967-06-01","latest":"1968-06-30"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Ben Stagg","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"CLOTHES","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Large woven silk label with an apple against a starry sky, the word CLOTHES underneath, in shirt."}],"objectHistory":"The donor recollects being invited to the Apple Boutique by The Fool and Simon Hayes, their UK manager. It was at that time that they gave him this outfit.","historicalContext":"","briefDescription":"Blue lurex brocade jacket worn with blue figured cotton shirt. Apple Boutique, 1967","bibliographicReferences":[],"production":"","productionType":{"text":"Unique","id":"THES48864"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.56:1-2008","T.56:2-2008"],"accessionNumberNum":"56","accessionNumberPrefix":"T","accessionYear":2008,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Jacket","Shirt"],"assets":[],"recordModificationDate":"2025-08-19","recordCreationDate":"2008-09-09","availableToBook":true}}