{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1663937"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1663937/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2025PE8644/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2025PE8644/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2025PE8644","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1663937","accessionNumber":"E.342-2021","objectType":"Poster","titles":[{"title":"Long live the Watneys Red Revolution","type":"generic title"}],"summaryDescription":"","physicalDescription":"Colour offset poster for Watneys red beer with a lookalike of Castro.","artistMakerPerson":[],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"","categories":[{"text":"Posters","id":"THES252963"},{"text":"Drinking","id":"THES48965"},{"text":"Advertising","id":"THES49001"},{"text":"Politics","id":"THES48908"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2025PE8644"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"86","box":"E"}],"partTypes":[[{"text":"poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1971","earliest":"1971-01-01","latest":"1971-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Martin Bailey","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster for Watneys red beer with a lookalike of Fidel Castro.  Britain, circa 1971.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"The following reference is from FT magazine, written by Joe Moran, NOVEMBER 20 2009:\r\n\r\n'Watneys Red Barrel was the most reviled brand of all. Many drinkers hated not only its taste but the marketing that accompanied it, from irritating advertising jingles to entire pub refits. In 1971, in a misguided search for radical chic, Watneys urged beer-drinkers to “Join the Red Revolution”. Pubs were painted corporate red, bar staff wore red socks and posters featured lookalikes of Chairman Mao, Nikita Khrushchev and Fidel Castro supping Watneys.'\r\n"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.342-2021"],"accessionNumberNum":"342","accessionNumberPrefix":"E","accessionYear":2021,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-05-15","recordCreationDate":"2021-09-23","availableToBook":false}}