{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1657278"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1657278/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2023NJ2183/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2023NJ2183/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2023NJ2183","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1657278/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1657278","accessionNumber":"B.18:1 to 6-2023","objectType":"Construction toy","titles":[{"title":"Geemo","type":"manufacturer's title"}],"summaryDescription":"Geemo is a flexible construction toy with magnetic, web-like limbs that attract and repel each other. It was invented while Cas Holman was pursuing her MFA at Cranbrook School of Art, Michigan and launched at the New York Museum of Modern Art Design Store in 2007. It has since won numerous awards.\n\nGeemo’s uniform colour, with no patterns or colours to distract, deepens the focus on the form, shape and material of the set when it’s being played with. By designing the Geemo’s this way Cas’ aim was also to provoke curiosity and wonder in the user, as the toy wobbles, links and repels in unpredictable ways.","physicalDescription":"Construction toy consisting of five three-limbed parts made from flexible white TPE. The end of each limb encloses a magnet behind a circular teal panel. \n\nThe Geemo are contained in a drawstring bag made from unbleached canvas, printed in places with green and purple details, and sealed with a green cord and blue toggle.","artistMakerPerson":[{"name":{"text":"Cas Holman","id":"AUTH378517"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Heroes Will Rise","id":"AUTH385128"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"thermoplastic","id":"AAT14415"},{"text":"metal","id":"AAT10900"},{"text":"canvas","id":"AAT14078"}],"techniques":[{"text":"extrusion","id":"AAT53124"}],"materialsAndTechniques":"Extruded TPE (thermoplastic elastomer), metal magnets, plastic, printed canvas","categories":[{"text":"Construction toys","id":"THES274373"},{"text":"Play","id":"THES274366"},{"text":"Toys & Games","id":"THES262248"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2023NJ2183"],"imageResolution":"high","galleryLocations":[{"current":{"text":"CA003","id":"THES388344"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"CA003","id":"THES388344"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"CA003","id":"THES388344"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"CA003","id":"THES388344"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"CA003","id":"THES388344"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"CA003","id":"THES388344"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"construction toy","id":"AAT211315"}],[{"text":"construction toy","id":"AAT211315"}],[{"text":"construction toy","id":"AAT211315"}],[{"text":"construction toy","id":"AAT211315"}],[{"text":"construction toy","id":"AAT211315"}],[{"text":"bag","id":"AAT194509"}]],"contentWarnings":[{"apprise":"No","note":""}],"placesOfOrigin":[{"place":{"text":"Bloomfield Hills","id":"THES387600"},"association":{"text":"designed","id":"x29338"},"note":"Original prototype"},{"place":{"text":"New York","id":"x29030"},"association":{"text":"designed","id":"x29338"},"note":"Production version"},{"place":{"text":"Ho Chi Minh City","id":"THES387839"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"productionDates":[{"date":{"text":"2006-2007","earliest":"2006-01-01","latest":"2007-12-31"},"association":{"text":"designed","id":"x29338"},"note":""},{"date":{"text":"2020-2022","earliest":"2020-01-01","latest":"2022-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"18","unit":"mm","qualifier":"each","date":{"text":"","earliest":null,"latest":null},"part":"Geemo parts","note":""},{"dimension":"Width","value":"100","unit":"mm","qualifier":"each","date":{"text":"","earliest":null,"latest":null},"part":"Geemo parts","note":""},{"dimension":"Depth","value":"100","unit":"mm","qualifier":"each","date":{"text":"","earliest":null,"latest":null},"part":"Geemo parts","note":""},{"dimension":"Height","value":"195","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Bag","note":""},{"dimension":"Diameter","value":"140","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Bag","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'geemo'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Moulded into one arm of each Geemo"},{"content":"'geemo / a new / species / of toy'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Title, printed on bag"},{"content":"'You get to make up the rules! / You get to make up the story!'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on bag"},{"content":"'You decide where Geemo lives, / it's grabby feet will help you find a place.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on bag"},{"content":"'This bag contains a Geemanism of 5 Geemo, designed / by Cas Holman to occupy your hands and imagination. / Wash with soap and warm water.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on bag"}],"objectHistory":"","historicalContext":"Cas Holman (b. 1974) is an American toy designer, founder and principal designer at independent toy company Heroes Will Rise. Holman’s best-known products include Rigmajig and Imagination Playground, both of which originated as public play features for New York parks. \n\r\nAs of 2022, she is also a full-time faculty member at Rhode Island School of Design (RISD) in the Industrial Design Department, having previously taught at Syracuse University. Originally based in Brooklyn, New York City Holman now develops prototypes across five acres known as ‘Camp Fun’ in Hope, Rhode Island.\n\r\nHeroes Will Rise focuses on designing toys that foster creativity and invention – stemming from the belief that imagination is essential to childhood. Their toys are designed to be gender neutral and encourage unstructured, exploratory play. Identifying as part of the LGBTQI community, Cas channels her experiences into her designs, creating toys that encourage ‘figuring out and imagining what doesn’t exist’. \r\n","briefDescription":"Construction toy, Geemo, designed by Cas Holman, USA, 2007","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.18:1-2023","B.18:2-2023","B.18:3-2023","B.18:4-2023","B.18:5-2023","B.18:6-2023"],"accessionNumberNum":"18","accessionNumberPrefix":"B","accessionYear":2023,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2023-12-11","recordCreationDate":"2021-09-06","availableToBook":false}}