{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O165026"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O165026/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2017KB3467/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2017KB3467/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2017KB3467","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KB3466","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2010ED1293","copyright":"©Victoria and Albert Museum, London/LEGO Group","sensitiveImage":false},{"assetRef":"2017KB3465","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O165026/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O165026","accessionNumber":"B.66-2004","objectType":"Playset","titles":[],"summaryDescription":"In 1932 Ole Kirk Christiansen, a carpenter and joiner, founded a business at Billund, Denmark, making ladders, ironing boards and wooden toys. The toys were particularly successful and the company adopted the name Lego in 1934. Lego means 'play well' from the Danish words 'Leg Godt'. In 1947 the company acquired a plastic injection moulding machine and made Automatic Binding Blocks in 1949. These were a forerunner of Lego which was officially launched in 1955. The stud and tube coupling system was patented in 1958.","physicalDescription":"Rectangular cardboard box with images of figures over it, as well as the LEGO logo. The family consists of a mother (wears red); father (blue and black); granny (black and seated); daughter (white and blue) and son (all blue).","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"The LEGO Group","id":"C6199"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"plastic","id":"AAT14570"}],"techniques":[{"text":"injection moulding","id":"AAT54070"}],"materialsAndTechniques":"Injection moulded plastic","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Plastic","id":"THES49026"},{"text":"Games","id":"THES48947"},{"text":"Construction toys","id":"THES274373"},{"text":"Interiors","id":"THES48933"},{"text":"Household objects","id":"THES48939"},{"text":"Shekou","id":"THES279777"},{"text":"Values of Design","id":"THES279818"},{"text":"Design Society","id":"THES279819"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2017KB3467","2017KB3466","2010ED1293","2017KB3465"],"imageResolution":"high","galleryLocations":[{"current":{"text":"005","id":"THES343618"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"construction toys","id":"AAT211315"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Denmark","id":"x28806"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"productionDates":[{"date":{"text":"1974","earliest":"1974-01-01","latest":"1974-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Length","value":"25","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Height","value":"10","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions given are of the box","marksAndInscriptions":[{"content":"'Box-Lego. 200. Made in Denmark. 4256. 1974 Lego Systems A/S'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Boxed Lego family, injection moulded plastic, made LEGO, Denmark 1974.","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.66-2004"],"accessionNumberNum":"66","accessionNumberPrefix":"B","accessionYear":2004,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-18","recordCreationDate":"2008-08-05","availableToBook":false}}