{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O164790"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O164790/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AE7834/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AE7834/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AE7834","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O164790/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O164790","accessionNumber":"B.116-2004","objectType":"Toy car","titles":[{"title":"Hot Wheels","type":"series title"}],"summaryDescription":"Introduced in 1968, Hot Wheels were the US competitor to Matchbox. Although there are roughly 10,000 models to date, the brand is famous for its custom hot rods and muscle cars. Elliot and Ruth Handler, co-founders of Mattel, wanted to make a range of cool cars for children. One of the design team members was Harry Bradley from General Motors. When Elliot first saw Bradley's classic Southern California hot rod in the parking lot he said, \"Man those are some hot wheels\" and so the Hot Wheels brand name was born.","physicalDescription":"Blue truck with red and yellow flame design on the bonnet. It has two yellow plastic motorcycles in the back, yellow seats, four black plastic wheels and a silver bottom.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Mattel, Inc.","id":"C606"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"metal","id":"AAT10900"},{"text":"plastic","id":"AAT14570"}],"techniques":[{"text":"die casting","id":"AAT53106"},{"text":"die cast","id":"AAT53106"},{"text":"painting","id":"AAT161986"}],"materialsAndTechniques":"Painted die-cast metal, plastic","categories":[{"text":"Dolls & Toys","id":"THES48967"},{"text":"Children & Childhood","id":"THES48980"},{"text":"Toy vehicles","id":"THES274369"},{"text":"Play","id":"THES274366"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2006AE7834"],"imageResolution":"high","galleryLocations":[{"current":{"text":"CA004","id":"THES388341"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"toys (recreational artifacts)","id":"AAT211037"}],[{"text":"racing cars","id":"AAT212834"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Hong Kong","id":"x30049"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"productionDates":[{"date":{"text":"1973","earliest":"1973-01-01","latest":"1973-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Length","value":"6.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Height","value":"2.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'Hot Wheels. 1973 Mattel inc. Hong Kong. U.S. patented. Other U.S & foreign pats. pend.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"Purchased as part of a group of 6 Hot Wheels cars (B.112-2004 - B.117-2004), see purchase price","historicalContext":"","briefDescription":"Toy car, metal and plastic truck with motorcycles, made by Mattel, Hong Kong, 1973","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"pickup","id":"AAT220034"},{"text":"motorcycles","id":"AAT212789"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.116-2004"],"accessionNumberNum":"116","accessionNumberPrefix":"B","accessionYear":2004,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2023-11-16","recordCreationDate":"2008-07-31","availableToBook":false}}