{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O163962"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O163962/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2016JE6530/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2016JE6530/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2016JE6530","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O163962","accessionNumber":"E.650-1994","objectType":"Print","titles":[],"summaryDescription":"The success of this 1980s wood-engraved design by artist Sue Scullard (born 1958) for Waitrose pate is reflected in the fact that it was still being used in 1995. Waitrose (a British supermarket chain) felt that wood-engraving and other non-photographic methods of illustration were most effective in suggesting that greater care was taken in the manufacture of a product.","physicalDescription":"Proof for Waitrose Smoked Salmon Paté packaging.","artistMakerPerson":[{"name":{"text":"Scullard, Sue","id":"A13257"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"John Lewis & Partners","id":"A18760"},"association":{"text":"commissioned by","id":"x28662"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"colour offset lithography","id":"x34962"}],"materialsAndTechniques":"Colour offset lithograph from wood engraving on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Labels & packaging","id":"THES48927"},{"text":"Illustration","id":"THES48938"},{"text":"Images Online","id":"THES48937"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2016JE6530"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"EW","shelf":"95","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1986","earliest":"1986-01-01","latest":"1986-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by the artist","dimensions":[{"dimension":"Height","value":"26.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"11.1","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.","historicalContext":"","briefDescription":"Proof for Waitrose Smoked Salmon Paté packaging designed by Sue Scullard for John Lewis Partnership Group; British, 1986","bibliographicReferences":[],"production":"","productionType":{"text":"Proof","id":"THES48870"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"salmon","id":"x42842"},{"text":"supermarkets","id":"AAT5246"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"<b>Sue SCULLARD (born 1958)</b>\n\nPackaging for Waitrose fish patés\nDesigned by John Lewis Partnership Group. 1986\nOffset lithograph and proof of the wood engravings\nE.648-651-1994\nGiven by Sue Scullard\n\nThe success of this design is reflected in the fact that it is still being \nused. There are a number of examples of wood engraved fish in \npackaging today, perhaps reflecting the influence of Bewick's\n<i>History of British Fish</i> but also the fact that wood engraving is an\nideal medium to depict fish. Waitrose feel that wood engraving and\nother non-photographic illustrations convey a sense of greater care \nin the manufacture of a product.","date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"}}],"partNumbers":["E.650-1994"],"accessionNumberNum":"650","accessionNumberPrefix":"E","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-19","recordCreationDate":"2008-07-22","availableToBook":false}}