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of magnetic board on which pieces will be displayed","marksAndInscriptions":[],"objectHistory":"The Lectron System is a modular educational tool for teaching electronics. The system consists of a range of magnetic  modules that can be freely positioned on a metal base plate to create electrical circuits. Predetermined experiments and  circuits were described on instructional cards, however the modules also allowed and encouraged people to experiment  and create their own unique electrical circuits. \r\n\r\nThe system was originally developed by German inventor Georg Franz Greger during the 1960s before a patent was filed in  1966. Sooner afterwards the system was licenced by the German toy and model railway manufacturer Egger-Bahn, who  first presented Lectron at the 1966 Nuremberg Toy Fair.  After the dissolution of Egger-Bahn the following year the licence  was taken on by Braun who would market and distribute the system everywhere except for the US, where the licence went  to Raytheon Education Company.  \r\n\r\nThe acquisition of Lectron by Braun proved significant. During the 1960s Braun were emerging as one of the world’s most  prominent manufacturers of consumer electronics. From 1955-1995, under the leadership and design direction of Dieter  Rams, Braun released a series of products that not only revolutionised the consumer electronics of the era but went on to  influence companies such as Brionvega, IBM, Apple and Muji decades later. \r\n\r\nAlthough Dieter Rams was heavily involved in the development and success of the Braun Lectron system, he was not  responsible for the systems original design, even though the design is often attributed to him.  \r\n\r\nThe Lectron system was a good fit for Braun’s vision of combining new technologies with minimalist aesthetics. Erwin  Braun, who ran the company with his brother Artur, personally championed the product not only for its commercial potential  but for its potential to makes electronics more approachable and accessible to people of all ages. \r\n\r\nUnder the direction of Braun engineer the development of the Lectron product ranges was outsourced to the newly formed  Deutsche Lectron company. While the overall design of the system remail relatively unchanged the branding and  packaging was redesigned by Rams’ team in the Braun design studio.  \r\n\r\nIn 1967 after declining sales, and under pressure from Braun’s majority shareholder Gillette, the Lectron line was  cancelled.  \r\n\r\nThe Lectron Grundsystem 8000, was the base model for the Lectron system and supported 20 prescribed  experiments (although many more could be achieved through experimentation).","historicalContext":"","briefDescription":"Educational toy, 'Braun Lectron Grundsystem', moudles and base board, invented by Georg Franz Greger (1960s), Germany","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[{"text":"","id":""}],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"<b>Science kits </b>\n\nScience is about exploring the world around us. These sets engage children with science by providing them with simple experiments to observe something that they haven’t seen before. \n\r\nThat could be the result of mixing two chemicals, using a lens to see materials up close, or exploring electrical circuits. By providing stimulating outcomes, they motivate children to learn in a hands-on way. \n\r\n<b>22 Ecolab Chemistry Set </b>\r\nDesigner: Spear \r\nDate: 1991 \r\nLocation: England \r\nMaterials: Paper, plastic, chemicals \r\nMuseum no. MISC.65-1992 \n\r\n<b>23 Lectron System </b>\r\nDesigner: Georg Franz Greger for Braun \r\nDate: 1967 \r\nLocation: Germany \r\nMaterials: Metal, plastic, electronics \r\nMuseum no. 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