{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1599982"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1599982/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2021MW5424/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2021MW5424/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2021MW5424","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1599982","accessionNumber":"PH.184-2021","objectType":"Photograph","titles":[{"title":"North Sea Rig, 1967","type":""}],"summaryDescription":"Maurice Broomfield (1916-2010) worked to photograph the changing face of British manufacturing industries during the 1950s and 1960s. His photographs are recognized for their uniquely modern design elements, humanist strain, and their contribution to the documentation of the rebirth of British industry in the post war era.\r\n\r\nBroomfield was often commissioned by manufacturers to produce photographs of a company's product, facilities and workers. One approach that lent a special force to his photographs of industry was his attitude towards workers; instead of emphasizing the mechanical or repetitive qualities of modern work, he chose to illuminate the strength and sensitivity of individuals. In his images, monumental machines and bizarre equipment are examined or operated by crisply attired men and women.\r\n\r\nHeavily influenced by the New Objectivity aesthetic that emerged in Germany in the 1920s, Broomfield employed the use of dramatic lighting and unconventional camera angles, but brought the aesthetic to new levels in his use of colour film. He worked closely with Imperial Chemical Industries (ICI) and llford, the manufacturer of photographic paper, to test new colour processes. His, and the industry's shift, from black and white to colour, is represented in these 12 photographs.\r\n\r\nBroomfield's photographs were the focus of an exhibition at the Science Museum entitled \"Maurice Broomfield's 'New Look' at Industry\" (February-May, 2007). The exhibition highlighted Broomfield's photographs as important records of the post war era British manufacturing culture, but also pointed to their distinctly contemporary value: as the manufacturing sector has increasingly turned to cheaper markets in Asia and elsewhere, these photographs serve as reminders of a recent stage in Britain's manufacturing history.\r\n","physicalDescription":"Black and white photograph by Maurice Broomfield of sea rig","artistMakerPerson":[{"name":{"text":"Broomfield, Maurice","id":"C7525"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"","categories":[{"text":"Photographs","id":"THES48910"},{"text":"Industry","id":"THES279593"}],"styles":[],"collectionCode":{"text":"DOP","id":"THES291628"},"images":["2021MW5424"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLE","id":"THES49657"},"free":"","case":"DR","shelf":"49","box":""}],"partTypes":[[{"text":"Photographs","id":"AAT46300"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"","id":""},"association":{"text":"","id":""},"note":""}],"productionDates":[{"date":{"text":"1967","earliest":"1967-01-01","latest":"1967-12-31"},"association":{"text":"","id":""},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"91.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"75","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Photograph by Maurice Broomfield titled 'North Sea Rig, 1967'","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"<b>Maurice Broomfield: Industrial Sublime, Gallery 100 (2021-2022)</b>\n\nNorth Sea Rig\r\nGas Council\r\n1967\n\r\nThe discovery of commercial quantities of gas in the North Sea gave Britain a new source of indigenous fuel in the 1960s. The Gas Council-Amoco Group invited Broomfied to photograph drilling operations. His defining image was taken from the deck of a supply boat as the drilling survey was completed.\r\nIt shows the rig ‘Orion’ at night. Its brilliant flare, the result of burning off gas from the well being tested, indicates success.\n\r\nGelatin silver print\r\nGiven by Nick Broomfield\r\nMuseum no. PH.184-2021","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["PH.184-2021"],"accessionNumberNum":"184","accessionNumberPrefix":"PH","accessionYear":2021,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-03-17","recordCreationDate":"2021-03-25","availableToBook":false}}