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Its design was a response, by director Paul Justin, to his own children’s requests for him to make play props such as shields, helmets and a castle with a working drawbridge. As a solution, he decided to develop a set of simple, reusable tools which could be used to safely support their imaginations, and empower them to independently manifest them in the real world. Prior to Makedo, Justin had become disillusioned with product design after attending the Milan Furniture Fair, where he concluded fashion had become a main driving force within the field of practice. He also sensed a lack of real appetite in the industry for developing truly sustainable products.\r\n\r\nThe basic idea of Makedo is to utilise tools to join together pieces of corrugated cardboard to make custom constructions. 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